Posts tagged gen y RSS

Millennials (Can Be) a Brand’s Best Friend

Generation Y, aka “Buy”, packs a powerful punch when it comes to a brand’s online reputation. The most prolific users of social media do not take that responsibility lightly, and will just as soon share a recommendation...

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Participatory Marketing and Gen Y

The Participatory Marketing Network (PMN) released results of a new study showing that only 22 percent of Generation Y consumers are using Twitter. When asked about social network usage, however, 99 percent of this same group reports...

Gen Y Has Serious Buying Power

According to a recent Harris Poll, 13-21 year-olds spent more than $120 billion in 2007. This demographic falls into the Generation Y category, typically those born between 1979-1999. This generation clearly has buying power - and...


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