Posts tagged geo-targeting RSS

Geo-Targeting: Removing the Barriers to Conversion

By Graham Cooke, Qubit Geo-targeted advertising has become an important tool for retailers, allowing them to reach customers with individualized content. By obtaining users’ locations, you can approach them with specific offers...

Local, Geo-Targeted Ads on the Rise

According to digital media consulting firm BIA/Kelsey, geo-targeted ads will more than double in the coming years - from spending of $897 million in 2008 to more than $1.9 billion in 2013. According to the firm, geo-targeted ads currently...

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