Posts tagged gmail RSS

Mailbox-Specific Strategies Key Moving Forward

In the last year, it seems like Gmail changed its locks and didn’t give marketers the new keys. From changes to Gmail’s automatic image display to its tabbed-style inbox , plenty of updates have impacted merchant’s...

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

Inbox Diagnostics from Return Path

When Google added tabs into Gmail, email marketers all over the world went into panic mode. Google was effectively sorting email on behalf of its users, prioritizing received emails based on the contents and the sender (although little...

Gmail Testing a Visual Promotions Tab

Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images...

Gmail Users are the Most Engaged Among the Big 4

Even with all the changes that Google has made to their Gmail service (from allow images automatically to introducing a tabbed inbox), new research suggests that Gmail has the most engaged user base among the four major email providers...

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Gmail Showing Images Automatically; Is This a Good Thing for Marketers?

Email marketers have had a long-time, tenuous, love-hate relationship with images, and as of this week, it has seemingly become even more complicated. Google has announced that Gmail users will no longer have to select "display...

Add Quick Action Buttons to Gmail Emails

Google has expanded the functionality of its “Quick Action buttons”, allowing consumers to effortlessly take actions on new types of tasks without digging through an email message. The Quick Action feature presents clickable...

Inside Gmail Tabs

- By Chad White, ExactTarget , a Salesforce.com Company - via Website Magazine's Email Experience Channel :: 5 Reasons to Embrace the New Inbox Layout The introduction of Tabs in Google’s Gmail has generated concern among...

Tabs Make Inbox Management Easier for Millennials

Gmail’s new tabbed inbox has changed the way messages are delivered to subscribers, and while this has aggravated some email marketers, a new survey shows a positive adoption of the new mailbox format among millennials. The study...

A Merchant’s Guide to the New Gmail

Now that the dust is starting to settle from Gmail's new tabbed-style inbox, the savviest of brands are being proactive in getting users to move their emails from their “Promotions” tab (where most marketing messages...

Tabbed Inbox Threatens Email Sender Open Rates

Google is slowly introducing a feature into Gmail which has the potential to dramatically change email marketing as your enterprise and its recipient list know it. Gmail's new "tabbed inbox" automatically separates and...

Quick Actions Come to Gmail; Email Marketers Elated

Users of Google's Gmail service have a new feature at their disposal called Quick Actions. The feature enables Gmail users to perform "actions" from within their inbox without the need to actually open the email at all...

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ESP Jangomail's SMTP Integration with Gmail

JangoMail announced a new SMTP relay integration with Gmail. The new integration lets users utilize JangoMail servers to send email messages with their own custom domain -- eliminating the "on behalf of" message that recipients...

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