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:: By Jacques van der Wilt, DataFeedWatch & WordWatch :: Google Shopping is a great channel for Web shops, but many merchants are still struggling to figure out how to set product targets for their Product Listing Ads campaign...
Google Product Listing Ads (PLAs) continue to generate nearly 1.5 times the click-through rate (CTR) of regular text ads and convert 23 percent better according to Kenshoo's 2012 Global Online Retail Holiday Shopping Report. And...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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