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PPC Performance Metrics: Bing Ads vs. Google AdWords

It’s not news that Google dominates in U.S. search volume, but what is particularly noteworthy is that Yahoo! Bing Network’s CPCs were 10-24 percent lower than Google’s during Q3 2012 across six industry verticals...

2012 Local Holiday Marketing Guide

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...

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