Posts tagged google adwords RSS

Doh! 25 Percent of Ad Budgets Wasted

New research from WordStream shows that small businesses are wasting a significant portion of their pay-per-click marketing budgets. And why? No, it's not malicious in nature. WordStream suggests that the 25 percent being wasted...

How Lifecycle Marketing Helps Small Businesses Thrive

:: By Greg Head, Infusionsoft :: If you read all of the advice and articles on growing your small business online and with social media, the marketing game can seem exceptionally complicated these days. Between CRM and countless marketing...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Building a Customer Vending Machine

By Lewis Bassett, Bassett Providentia Ltd In the first article of this series, I explained how you could use Google AdWords to build a customer or lead vending machine and buy new customers and leads whenever you need them. I showed...

How to Build a Vending Machine for Customers or Leads (Part 2)

By Lewis Bassett, Bassett Providentia Ltd In the previous article , I explained how you could use Google AdWords to build a customer or lead vending machine. It will give you the ability to buy new customers or leads – however...

How to Build a Vending Machine for Customers or Leads (Part 1)

By Lewis Bassett, Bassett Providentia Ltd Imagine if you had a machine that allowed you to buy customers or leads. You put some money in, wait and then a new signup or sale appears in your inbox a few days later. That would be a huge...

The Cost of Incoming Sales Calls

The cost of generating an incoming sales call from Google Adwords is nearly twice as expense as compared to similar advertisements on the YP Local Ad Network according to a new study from Altman Vilandrie & Co . The study revealed...

AdWords Performance Grader from WordStream

Search marketing software and services provider WordStream has launched a new, free program called AdWords Performance Grader, which is designed to help marketers evaluate the performance of their AdWords campaigns based on an array...

Google Announces New Display Ad Network

The Google Display Network was introduced today on the company’s Inside AdWords blog to create a “new umbrella name” for display ads on non-search Google properties such as YouTube, Google Finance, Google Maps, Gmail...

Google Content Network Action Plan

Your Action Plan To Generate Great Results on the Google Adwords Content Network By Joseph Kerschbaum Over the past two years, the depth of reporting and the ability to manage performance proactively within Google AdWords have greatly...

Google U.S. Trademark Policy Shifts

Perhaps in response to a recent class action lawsuit that says the sale of trademark keywords is illegal, Google is adjusting its U.S. trademark policy (and bringing its existing policy more in line with the industry standard) to allow...

Google Display Ad Builder Improves with Rich Media & Video

Google made several notable improvements to its AdWords display ad builder. With a focus on bringing richer content, interaction and tracking to display ads, the new Rich Media and video templates will provide advertisers with the...

Adwords Interface Changes (Beta)

Google made several live enhancements to its Adwords offering and is expanding its beta test to include more advertisers. Features of the partial beta roll out include: Performance graphs will help advertisers identify trends over...

Google's New Behavioral Ad Model

As long as anyone would listen, I've been saying that Google is nothing more than a behavioral advertising company. Today, they proved it. Google has announced new capabilities that will help advertisers reach an even more highly...

Link AdWords To Analytics

Adwords clients using Google Analytics to track the performance of their campaigns will need to link those two accounts before March 4, 2009. This update will require that your AdWords and Analytics accounts are linked and that you...

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