Posts tagged google adwords RSS

Google SERP: How the Removal of Sidebar Ads are Impacting Costs

If you have searched for something on Google over the last few months, you may have noticed a change to the layout of the search engine result pages (SERPs) for desktop users; the right-hand side ads are missing . Like most changes...

Industry Benchmarks for Google AdWords

Digital advertising solution WordStream released some interesting (and rather valuable) research on Google AdWords recently and if you're spending anything to acquire new users in the digital realm, the research is something that...

Will Google's Sidebar Ads Ever Return?

Digital advertisers did a double-take at Google AdWords announcement they are removing ads from the right hand sidebar of its search results page. The change impacts SEO professionals and advertisers alike. Instead of seeing AdWords...

AdWords Requires Verification for Phone Numbers

Google AdWords has recently released a statement saying that starting in June 2015 it will be requiring verification of ownership for all call extension and location extension phone numbers. In order to verify phone numbers associated...

Google Shakes Up AdWords' Shared Library

As Google looks to continue its dominance among search advertisers it has decided to eliminate one of AdWords Shared Library Features. The search engine juggernaut stated that with other recent upgrades to AdWords there are “more...

Google Enables Local Calls from PPC Ads

With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Quick Guide to AdWords Sitelinks

:: By Derek Schou, Associate Editor :: Spending on paid search ads in the U.S. alone is expected to top $24 billion by 2016. With so much money being spent on paid search advertising , it is important that businesses and marketers...

Zappos...King of Digital Marketing for Apparel Retailers?

In 2013 the total amount of revenue for online advertisements was $42.8 billion , 17 percent higher than in 2012. With more and more brands investing in the digital advertising game it is crucial that brands know how they stack up...

Doh! 25 Percent of Ad Budgets Wasted

New research from WordStream shows that small businesses are wasting a significant portion of their pay-per-click marketing budgets. And why? No, it's not malicious in nature. WordStream suggests that the 25 percent being wasted...

How Lifecycle Marketing Helps Small Businesses Thrive

:: By Greg Head, Infusionsoft :: If you read all of the advice and articles on growing your small business online and with social media, the marketing game can seem exceptionally complicated these days. Between CRM and countless marketing...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Building a Customer Vending Machine

By Lewis Bassett, Bassett Providentia Ltd In the first article of this series, I explained how you could use Google AdWords to build a customer or lead vending machine and buy new customers and leads whenever you need them. I showed...

How to Build a Vending Machine for Customers or Leads (Part 2)

By Lewis Bassett, Bassett Providentia Ltd In the previous article , I explained how you could use Google AdWords to build a customer or lead vending machine. It will give you the ability to buy new customers or leads – however...

How to Build a Vending Machine for Customers or Leads (Part 1)

By Lewis Bassett, Bassett Providentia Ltd Imagine if you had a machine that allowed you to buy customers or leads. You put some money in, wait and then a new signup or sale appears in your inbox a few days later. That would be a huge...

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