Posts tagged google adwords&pageindex=1 RSS

Google Enables Local Calls from PPC Ads

With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Quick Guide to AdWords Sitelinks

:: By Derek Schou, Associate Editor :: Spending on paid search ads in the U.S. alone is expected to top $24 billion by 2016. With so much money being spent on paid search advertising , it is important that businesses and marketers...

Zappos...King of Digital Marketing for Apparel Retailers?

In 2013 the total amount of revenue for online advertisements was $42.8 billion , 17 percent higher than in 2012. With more and more brands investing in the digital advertising game it is crucial that brands know how they stack up...

Doh! 25 Percent of Ad Budgets Wasted

New research from WordStream shows that small businesses are wasting a significant portion of their pay-per-click marketing budgets. And why? No, it's not malicious in nature. WordStream suggests that the 25 percent being wasted...

How Lifecycle Marketing Helps Small Businesses Thrive

:: By Greg Head, Infusionsoft :: If you read all of the advice and articles on growing your small business online and with social media, the marketing game can seem exceptionally complicated these days. Between CRM and countless marketing...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Building a Customer Vending Machine

By Lewis Bassett, Bassett Providentia Ltd In the first article of this series, I explained how you could use Google AdWords to build a customer or lead vending machine and buy new customers and leads whenever you need them. I showed...

How to Build a Vending Machine for Customers or Leads (Part 2)

By Lewis Bassett, Bassett Providentia Ltd In the previous article , I explained how you could use Google AdWords to build a customer or lead vending machine. It will give you the ability to buy new customers or leads – however...

How to Build a Vending Machine for Customers or Leads (Part 1)

By Lewis Bassett, Bassett Providentia Ltd Imagine if you had a machine that allowed you to buy customers or leads. You put some money in, wait and then a new signup or sale appears in your inbox a few days later. That would be a huge...

The Cost of Incoming Sales Calls

The cost of generating an incoming sales call from Google Adwords is nearly twice as expense as compared to similar advertisements on the YP Local Ad Network according to a new study from Altman Vilandrie & Co . The study revealed...

AdWords Performance Grader from WordStream

Search marketing software and services provider WordStream has launched a new, free program called AdWords Performance Grader, which is designed to help marketers evaluate the performance of their AdWords campaigns based on an array...

Google Announces New Display Ad Network

The Google Display Network was introduced today on the company’s Inside AdWords blog to create a “new umbrella name” for display ads on non-search Google properties such as YouTube, Google Finance, Google Maps, Gmail...

Google Content Network Action Plan

Your Action Plan To Generate Great Results on the Google Adwords Content Network By Joseph Kerschbaum Over the past two years, the depth of reporting and the ability to manage performance proactively within Google AdWords have greatly...

Google U.S. Trademark Policy Shifts

Perhaps in response to a recent class action lawsuit that says the sale of trademark keywords is illegal, Google is adjusting its U.S. trademark policy (and bringing its existing policy more in line with the industry standard) to allow...

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