Posts tagged google analytics&pageindex=2 RSS

Raven Tools Turn Web Analytics into Action

Raven has added two new tools to its platform that aim to help Web marketers uncover SEO keywords and website pages that are performing well even if they’re not getting much attention. The new Keyword Opportunities tool and Content...

Deep Customer Analysis with iPerceptions' 4Q

Web analytics are critical to every Web enterprise. They can tell you about certain segments of your audience - where the visits originated and what actions were taken from those visits, for example. What they lack, however, is a certain...

Weighted Sort in Google Analytics - Hooray!

Google released a new sorting algorithm called weighted sort this week which aims to clear up a lot of the confusion that results from massive sets of data. When GA users now sort on a computed metric (e.g. bounce rate), the number...

Asynchronous Tracking in Google Analytics

The February edition of Website Magazine (distributed just after the new year) will feature a cover story on performance analysis. As you can imagine, we're totally focused on anything related to analytics and Google's announcement...

Five Jaw Dropping Google Analytics Improvements

Google last week unveiled a stunning number of improvements to its Analytics service. I've been a hardcore GA user for a few years now, but I firmly believe that the many new features released make the platform much more enterprise...

Phone Call Tracking in Google Analytics

UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel. The system displays phone calls...

MailChimp's Analytics360 WP Plugin Impressive

Email marketing service Mailchimp released an impressive free plugin today which displays tracking data from Google Analytics and its own email analytics data. The Analytics360 Plugin provides a comprehensive view of a blog's performance...

New Advanced Analytics Features in Google

Google announced a duo of advanced analytics features last week. The improvements are coming soon (a few weeks). Warning : these new features are for advanced users, so if your head explodes, don't blame me. Pivoting and Secondary...

Google Analytics and Adsense Get Married

Publishers using both Google Analytics and Google Adsense can now officially integrate their accounts. Marrying the accounts takes just a few minutes. Publishers need to log into AdSense, select the "Integrate your Adsense account...

Google Analytics API - Create Standalone Apps

Google has announced the availability of an Analytics Data Export API (beta) is now publicly available. A long requested feature, the API will allow developers to enhance existing business applications or create entirely new standalone...

Viable Alternatives To Google Analytics

Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...

Link AdWords To Analytics

Adwords clients using Google Analytics to track the performance of their campaigns will need to link those two accounts before March 4, 2009. This update will require that your AdWords and Analytics accounts are linked and that you...

Yahoo! Analytics Beats Google Analytics

According to research by analyst firm CMS Watch , Yahoo!'s Web Analytics service surpassed Google in several key categories in relation to use by enterprises. You might remember that Yahoo! acquired analytics vendor IndexTools...

Segmentations Features at Google Analytics

Google released seven new features for its analytics product yesterday, the most noteworthy of which perhaps the advanced segmentation . The advanced Segmentation feature allows users to isolate and identify subsets of traffic. Select...

Google Analytics: Track Phone Calls

Telephone application platform company IfByPhone made a whopper of an announcement today. Marketers are now able to integrate direct-response call data with Web-based advertising information available from Google® Analytics. That...

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