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The catch-all term “SEO” is a bit misleading. This is because search engine optimization is actually the result of many different practices that are all done with one goal in mind: to improve the organic search result ranking...
The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s...
With new websites popping up every single day, carefully crafted search engine optimization (SEO) practices are necessary for webmasters to make sure that their sites are still visible and don’t get buried by all of the new content...
One of the most common questions about search engine optimization is whether a page (and website) has been indexed by search engines. Google has just released a new feature dubbed Index Status in Webmaster Tools which shows just how...
Google once again released a roundup of search-quality changes that were made in March 2012. On the heels of its recent Panda update which occured in mid-March, many of the changes relate to the overall freshness of the indexes (including...
Google announced several (40, in fact) search algorithm changes it made in the month of February 2012. The changes (which, as mentioned in previous announcements, now come with codenames for easier reference) address a variety of user...
SEO software provider Conductor has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for...
When Website Magazine wrote about and advised on the importance of starting work on the implementation of rich snippets , did you listen? If you did – well done, your reward is coming soon. If you did not, you should have. The...
The importance of keywords and phrases in domains, subdomain, folders, & page names What impact do keywords in the domain have on placement in search engines? How about if they are in the subdomain or only in the page name? What...
How much does Google use the keyword meta tag? Not at all according to a post today on the Webmaster Central Blog . Does that comes as a surprise to you? For many it won't but it's always nice to have some verification and...
Sometimes it's Hard to Tell, But What Is Clear is That Google Costs Small Biz $Millions So your website's being dropped by Google. Perhaps you had thousands of pages indexed, and you can see the number plummeting...or perhaps...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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