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Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results...
SEO software provider WordStream has released new research comparing the value of Facebook advertising to Google’s Display Network – the portion of Google’s advertising business that allows advertisers to place display...
AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...
Google might be ramping up its fight against thin affiliate sites, but at the same time it is rewarding “advanced publishers” and advertisers by launching the first version of its Affiliate Network API . The API provides...
We all know that the search engine marketing industry moves at break-neck speed. This has always been the case and it doesn’t show any signs of slowing. Now that we’ve reached the end of 2011, this is a good chance to take...
Google has released a new metric in Adwords which provides a top of page bid estimate . The metric approximates the cost-per-click bid needed to see an ad appear regularly in positions topping the search results. Since advertisements...
Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans...
Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...
The New York Times has published a very interesting glimpse into the mobile world according to Google. And with a little reading between the lines, we can see some mobile strategies that might pay off immediately and in the long-term...
Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...
As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...
If you're anything like me, chances are you constantly measure yourself (or what you create) against that of the competition. The problem is you don't really know what the competition is doing in every case or at all times...
Google announced today that it will begin to gradually retire public service ads (PSAs) from AdSense sites. PSAs are unpaid ads that would appear on publisher sites when Google was unable to serve a paid ad – for example, when...
This week Google introduced an improved way for advertisers to manage negative keywords across multiple campaigns. Negative keywords, for those unfamiliar, are used to filter the words that are unrelated to the product or service being...
Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen. Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find...
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