Posts tagged google RSS

Allow Googlebot to Crawl All Page Assets

Google just made a rather interesting update to its Technical Webmaster Guidelines, advising websites to allow Googlebot to crawl page assets including CSS, JavaScript and images. Google suggested making the change would enable them...

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Video is So Yesterday, Answers are the Future for Google

Remember when all those Internet marketing gurus were touting the power of video as a means to capture the attention of users? It wasn't really that long ago and while it did seem to work for quite some time (years actually), search...

Google Lights a "Fire" in the Mobile App Development Market

The creation of apps is a laborious and detailed process. Not only must the graphics be pleasing to the eye but the app must also stay up-to-date whether that’s with top scores for gaming apps or recently published articles for...

Google Takes a Magic Leap

Little is known about a company called Magic Leap, Inc. (founded in 2011), which just announced today that it has completed a $542 million Series B financing round, led by Google. The images on Magic Leap’s website are intriguing...

SEOs Unimpressed with Google Penguin

Google began rolling out Penguin 3.0 last Friday night and it is expected to continue for the next several weeks. There was some initial confusion about whether more signals were updated in the algorithm or if it was simply a data...

Google Analytics Adds New Features Including Third-Party Tags

In order for companies to maximize their potential and be as successful as possible they must leverage a powerful analytics suite to understand where they can improve and where they can save money. Google Analytics has announced the...

Google Takes E-Commerce Global with Local Inventory Ads

With more than 1 billion unique monthly visitors, Google already provides e-commerce merchants with an unparalleled opportunity to be found by anyone in the world with an Internet connection. Google provides another benefit to e-commerce...

How to Use Retargeting for the Holidays

With the holidays rapidly approaching consumers will be hopping from website to website searching for the right product at the right price. In order for companies to maximize their profits from the holiday season they need to devise...

Overall Ad Spend at Google Dips as Bing Shows Growth

Google still dominates the digital ad space, but Bing (yes, Bing) has experienced some dramatic growth of late. Online marketing firm The Search Agency published its State of Paid Search Report for Q3 2014 and the data it contains...

What Retailer Would EVER use AdSense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

SERP Research: Where Users Click (and Look)

Just how important is it that your website appear atop the search results? Digital marketing and integrated advertising company Mediative recently published a new eye-tracking study which shows the new areas of the Google SERPs which...

Google Expands Mobile Flash Warnings

Google webmaster trends analysis Pierre Far is giving website developers a heads-up, announcing that Google is expanding its Flash warning alerts in the mobile search engine result pages (SERPs). Google initially rolled out the Flash...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

Panda-Specific SEO Emergency Plan

Google is slowly rolling out a new update to its Panda algorithm. Don't panic... stay calm, it's going to be OK (probably). Most websites will be clearly in the safe zone. The new Panda algorithm will feature many of the same...

What Google's My Maps Means to Local Marketing

:: By Adam Dorfman, SIM Partners :: Welcome to personal mapping. Google recently announced the roll out of My Maps , an app that makes it possible for you to create customized maps enriched with images, icons and place details. Previously...

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