Posts tagged google RSS

Google's Promoted Pins In Focus

Despite the ease and value of shopping online, most sales still take place offline. In fact, some 90 percent of retail sales will happen in physical stores, and upward of half of smartphone users who search for something locally will...

Google Working to Close the Ad Loop

Mobile devices are blurring the physical and digital worlds and the impact goes both ways - research something online and then purchase it offline, or experience an advertisement offline and then seek it out on the Web. It is challenging...

Google's Real-Time Penguin Finally Emerges

Google announced an update that will reduce the time sites owners (and SEOs) have to wait if they were negatively impacted by the Penguin algorithm. For the unfamiliar, Google's Penguin algorithm (introduced in April 2012) was...

QUICK HIT: Google AMP Results Rolling Out Now

Google confirmed this week that Google AMP (Accelerated Mobile Pages) is now rolling out in the core mobile results. This will reportedly be a gradual introduction according to Google representatives and not everyone will see it fully...

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#TravelTuesday: Google Wants to Plan Your Trip from Gmail, Listings Info

Despite the ability to easily conduct business remotely - from collaboration platforms and video conferences to e-signature software and social media networking - global business travel spend continues to grow. In fact, the GBTA Foundation...

Responsive Email Support Arrives for Google's Gmail & Inbox

Email marketers released a collective sigh of relief yesterday as Google revealed that later this month, Gmail will be able to support emails created with responsive design. Designers will be able to use CSS media queries with Gmail...

Shop the Look with Google

Google has slowly been introducing innovative ad-centric ways for consumers to find product and brands including Showcase Shopping ads and Shopping ads on image search. These offerings have been well received by advertisers and consumers...

Google, HTTPS & The Future of Web Security

Google has drawn a line in the virtual sand, revealing its plan to mark all HTTP sites as non-secure in Chrome starting in Jan. 2017. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Sites that transmit passwords or...

PayPal the New Prize in Cloud Wars

Google's cloud computing business, where it currently trails the likes of both Amazon and Microsoft, may just receive a big vote of confidence as it appears it could sign a very well-known client in PayPal. SUBSCRIBE to Website...

Workspaces Come to Tag Management

Google has announced the addition of its new Workspaces feature in Google Tag Manager and Tag Manager 360 and it will likely be very well received by those working in a collaborative environment. In the past, tag changes were prepared...

Adsense Policy Update Lets the Ads Flow

Google made some rather significant changes to their AdSense policy recently and most publishers are, well, pretty happy about the development. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company is essentially...

How Google AdWords Works: A Primer for SEM Newbies (PART 1)

The benefits of advertising through Google's AdWords program should be obvious - it enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control cost, and...

AdWords Express Now Provides Greater Control & Improved Reporting

Those businesses using Google's AdWords Express program now have several new features worthy of note including call tracking, ad scheduling and map actions. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The new...

Shopping Ads Move From Google to Facebook With Ease

Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software . The enterprise marketing software has released Smart Sync for Shopping, a feature that...

SEARCH MASTER: Using Search Console for Link Prospecting

If your website is struggling to appear on the first page of search results at Google, the reason is simple: it does not have enough inbound links. SEO gurus can talk all they want about the endless list of on-site influencing factors...

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