Posts tagged google RSS

In Pursuit of Featured Snippets in Google Search

There's a lot of confusion about how Google's Featured Snippets work and what it takes to receive that treatment for specific Web pages. Let's take a closer look. When users form their query as a question, Google may show...

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Google Equips Enterprises with New Tools

Google is launching new and updated tools for its enterprise clients. For starters, the tech company unveiled an enterprise tool called Springboard that helps users find information quickly. The tool searches across all of a user’s...

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Automatic Experiments for AdSense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for AdSense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publisher's...

QUICK HIT: AMP Adoption Picks Up

While your enterprise might be slow to adopt Google's Accelerated Mobile Pages (AMP), others seem to be doing so at a relatively decent rate. In his "Search and the mobile content ecosystem" session at Google I/O, Richard...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

Google AMP Performance Data Comes to Search Console

Search engine optimization and digital media professionals that developed Accelerated Mobile Pages (AMP) for Google will now be able to see how well that initiative is performing. Google announced that it has just started rolling out...

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Google Search Results Get Rich

Websites have a new opportunity to stand out in the Google search results. Announced this week, the new "Rich cards" are a search result format that cam and should be considered the evolution of Google's rich snippets...

Longer Titles and Descriptions on Google Search Results

While it may only be a test, it appears that Google has extended the length of titles and description used on its search results pages. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Google recently changed the width...

Google Analytics, Meet Search Console

Google Analytics users will soon have direct access to data from their Search Console account. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The company announced this week that the current "Search Engine Optimization"...

Google Changes Click & Impression Calculations in Search Console

Google has changed how it calculates clicks and impressions in the Search Analytics report withim Search Console. No formal/official announcement has been made regarding the change (so no actual details were provided about the degree...

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Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

The Next Generation of AdSense Ads

Google announced the launch of a new AdSense ad type that shows when they are likely to perform well and provide a good user experience. The new page-level ads are designed for mobile pages and come in two formats - anchor/overlay...

Google Unveils Bumper Ads

Google unveiled a new ad format called Bumper ads, which is a six-second video ad sold through the AdWords auction on a CPM basis. According to Google, Bumper ads are ideal for driving incremental reach and frequency – particularly...

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