Posts tagged google RSS

Highlight Product Aspects with Structured Snippet Extensions from AdWords

Google just introduced a feature that will enable advertisers to provide structured information that can be shown with text ads. Google actually introduced dynamic structured snippets earlier in the year (2015), an automated extension...

The Last Day of Flash

Google announced in June 2015 that its Chrome Browser would soon be able to pause content that was not "central" or essential to the Web page - and that day has come. Starting tomorrow (September 1, 2015), a Chrome update...

Full-Screen In-App Ads Get a Google Makeover

Google announced a new design for its interstitial in-app ad formats (also known as full-screen ads) for the AdMob network and the DoubleClick Ad Exchange. The new app install interstitial (seen below on the right, with the old version...

Google Adds Tweets to Desktop Search Results

Google announced back in May that it was adding Tweets to Google search results on mobile devices. The update must have been a success, because the search juggernaut is now bringing this functionality to desktop search results too...

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Material Design Inspired Text Ads from Google

Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers. Inspired by its shift to material design, the new richer...

Nearby API from Google in Focus

As "mobile" infiltrates every aspect of the modern digital experience, it's important that developers find ways to foster an environment where sharing and communicating can be done effortlessly with those close by and...

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New Search Analytics API a Digital Blessing for SEO

The Search Analytics feature within Google's Search Console (formerly Webmaster Tools) has been well received by 'Net professionals - particularly those involved with search engine optimization. Google's Search Analytics...

Google Warns Googlebot Can't Access CSS & JS

Google sent out notifications through Search Console (formerly Webmaster Tools) last week notifying websites about blocking CSS and JavaScript assets. The warning indicated that blocking those assets can lead to "suboptimal rankings"...

The End of Open Google with Autocomplete API Restrictions

In the interest of maintaining the integrity of autocomplete as part of its Search product, Google announced that it will be restricting unauthorized access to the unpublished autocomplete API starting Aug. 10, 2015. Google said it...

How Ds Google Handle new GTLDs?

Will the new top-level domains have an impact on search? Google published information last week which sheds some light on how the search engine will handle the new domains , and it should help resolve webmaster questions and eliminate...

Everyone Hates Mobile Interstitials

We’ve all ran across it and one point in time. Upon visiting a mobile website, an interstitial disrupts your experience by encouraging you to download the site’s native mobile app. Some apps can provide richer user experiences...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

What "Purchases on Google" Means to Retailers

Google has had one topic top of mind in 2015 – mobile. Not only did the tech juggernaut recently release it “mobilegeddon” update, which makes mobile-friendliness a more significant part of how Google delivers mobile...

Google's Safe Browsing Filter Emphasizing UwS Detection

Google users will soon see more alerts that sites have been compromised or are using unsafe practices that could cause harm (malware, ad injectors, etc.) thanks to some recent changes to its Safe Browsing filter. The company first...

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