Posts tagged google RSS

Google Says Goodbye to Authorship

In many senses Google is the heart of the Internet. With more than 11 billion searches made each month, Google has a lot of influence over users' Web experience. When Google introduced Authorship, writers from all over the world...

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooroo recently...

Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

What's New in Google Web Designer?

Google has released an update to its Web Designer product, a tool for authoring interactive HTML5 websites and digital advertisements (the company also indicated that ads built with Web Designer have been viewed over 2.5 billion times...

The Top 10 Technical SEO Problems Seen by SEO Pros Today

:: By Jason Squardo, ZOG Digital :: Today, businesses no longer have the luxury of being blind to the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and B2B focuses companies, SEO has...

Google Makes Decision on Close Variant Keyword Matching in Adwords

Google receives more than 2 billion searches every day. It's clear that to be successful in today's business world, a company must be findable on Google . What’s more, many advertisers have spent countless hours trying...

Reduce Online Shopping Frustration with Accurate Shipping Costs

Google introduced a new shipping configuration tool designed to help merchants show accurate "total" prices to online shoppers. The tool provides merchants with an opportunity to configure shipping rules, differentiate between...

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Googlebot Pays Attention to the Little Guy [Infographic]

Considering Google’s almost endless reach, it is important to understand how the search engine operates. In a study posted on the company’s official blog, Incapsula observed the behavior of bots (robots used to crawl and...

Local Search at Google; Enter the... Pigeon?

The Web world (namely those responsible for SEO) is all a flutter over Google's recent algorithm change - which aimed to improve the accuracy and relevancy of local results. Google's new local search algorithm seems to be more...

Publishers Get Control of Google News

Publishers fortunate enough to appear in Google News will be pleased to learn that Google has launched a Publisher Center for its News product. After verifying ownership of their sites using Google Webmaster Tools, publishers can use...

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Google's Product Listing Ads Get Rated

Google is looking to make Product Listing Ads (PLAs) even more influential, as the tech juggernaut has introduced product ratings on PLAs. With this news, consumers in the United States will start seeing ratings appear in the form...

5 of Google’s Quality Rating Guidelines

As far as the Internet goes Google is King. There are more than 11 billion searches made on Google per month. Many websites would shrink into obscurity without the search engine juggernaut. However, because websites rely so heavily...

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Quick Guide to AdWords Sitelinks

:: By Derek Schou, Associate Editor :: Spending on paid search ads in the U.S. alone is expected to top $24 billion by 2016. With so much money being spent on paid search advertising , it is important that businesses and marketers...

A Tour of Enhanced E-Commerce for Google Analytics

Data and analytics are the foundation to business growth. For enterprises to operate at maximum efficiency they must have as much data as possible and be able to process said data in order to realize what it means. Fortunately for...

Google Releases New Extension for AdWords

Sitelinks have long been a part of Google AdWords repertoire. Marketers and brands alike use sitelinks to help direct users to the most relevant pages possible on their website. Now, the Internet giant has released a new version of...

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