Posts tagged google&pageindex=1 RSS

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

Panda-Specific SEO Emergency Plan

Google is slowly rolling out a new update to its Panda algorithm. Don't panic... stay calm, it's going to be OK (probably). Most websites will be clearly in the safe zone. The new Panda algorithm will feature many of the same...

What Google's My Maps Means to Local Marketing

:: By Adam Dorfman, SIM Partners :: Welcome to personal mapping. Google recently announced the roll out of My Maps , an app that makes it possible for you to create customized maps enriched with images, icons and place details. Previously...

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Google Introduces Structured Snippets to Search Results

After the demise of Authorship it was only a matter of time until Google rolled out a new feature to strengthen its search results. The latest feature to land on search results aims to help provide users with a short blast of information...

Insights on AdWords Callout Extensions

Google's recent (early Sept. '14) introduction of callout extensions provides advertisers a powerful opportunity to present information to users during the purchase decisions. Callout Extensions are, essentially, additional...

Speed up Google Shopping Campaign Setup with Optmyzr

With more than one billion visits a month, Google is one of the most visited sites on the Web. Due to its high volume of traffic, the search engine presents merchants with a unparalleled platform to reach consumers via search results...

Top 10 Tips to Build a Google-Friendly Site

:: By Adam Dince, Deluxe :: These days, marketers are doing everything they can to leverage non-paid marketing channels to increase operating income and decrease spend. One of the most impactful areas of non-paid marketing is search...

Google Says Goodbye to Authorship

In many senses Google is the heart of the Internet. With more than 11 billion searches made each month, Google has a lot of influence over users' Web experience. When Google introduced Authorship, writers from all over the world...

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooroo recently...

Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

What's New in Google Web Designer?

Google has released an update to its Web Designer product, a tool for authoring interactive HTML5 websites and digital advertisements (the company also indicated that ads built with Web Designer have been viewed over 2.5 billion times...

The Top 10 Technical SEO Problems Seen by SEO Pros Today

:: By Jason Squardo, ZOG Digital :: Today, businesses no longer have the luxury of being blind to the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and B2B focuses companies, SEO has...

Google Makes Decision on Close Variant Keyword Matching in Adwords

Google receives more than 2 billion searches every day. It's clear that to be successful in today's business world, a company must be findable on Google . What’s more, many advertisers have spent countless hours trying...

Reduce Online Shopping Frustration with Accurate Shipping Costs

Google introduced a new shipping configuration tool designed to help merchants show accurate "total" prices to online shoppers. The tool provides merchants with an opportunity to configure shipping rules, differentiate between...

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Googlebot Pays Attention to the Little Guy [Infographic]

Considering Google’s almost endless reach, it is important to understand how the search engine operates. In a study posted on the company’s official blog, Incapsula observed the behavior of bots (robots used to crawl and...

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