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As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...
On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
Google seems to be in the midst of a spring cleaning frenzy - at least on its search results page. The search engine has recently dropped support for both Instant Previews (which launched back in November 2010) and the "related...
Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made...
Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline...
In an effort to make Google more transparent when presenting specialized, or “vertical,” search results, at least in Europe. The European Commission is about to rule on a two-year-long investigation into the search giant’s...
Social login is one of those technologies or tactics that have been a truly meaningful development for Internet businesses. By enabling users to log in to adigital property with the credentials they use from popular services such as...
Last week, Google revealed a new look, feel and (most importantly) functionality for its Google Places for Business dashboard. The changes will roll out over the next few weeks, but let’s take a closer look to see what all the...
Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better...
Google has made some changes and modifications to its Webmaster Tools verification system related to management of website verifications. Webmasters can now see who the verified users on their sites are and now the verification method...
Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...
Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your...
Earlier this week, Google launched its Google Drive Realtime API to allow developers to utilize Google Drive’s real-time collaboration features in their own applications. According to Google, this API is meant to offer collaborative...
The SEO industry has been on virtual pins and needles since last week, in frightful anticipation of a significant round of search algorithm updates. At SMX West, Cutts indicated that the Penguin algorithm update would be significant...
Web professionals immediately embraced Google authorship markup, despite kind of being a tricky way to convince people to join Google+, when it was unveiled in 2011. In case you’re still (somehow) unfamiliar with authorship markup...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
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