Posts tagged google&pageindex=1 RSS

Price Extensions Come to AdWords

Price seems to be top of mind with e-commerce merchants recently, with Amazon revealing that it would remove the list price from items. Price, however, is a key motivator and that has not gone unnoticed within other technology solutions...

The Rich Result Filter in Search Console

Search engine results pages are becoming "richer" in the sense that they are providing end-users far more information about their query directly on the results page itself. Google has long supported markup that enable search...

Validating AMP Pages

Google's Accelerated Mobile Pages (AMP) initiative is in full swing and those Web publishers (and, increasingly, online retailers) that implement the framework are poised to reap the rewards. Despite the obvious benefits, however...

Showcase Shopping Ads from Google Focus on Non-Brand Product Searches

Believe it or not, there are only 135 days (just over two months) until Black Friday 2016. Most Internet retailers are now working feverishly to prepare for the upcoming holiday shopping season but so are the platforms these sellers...

Media Streaming and Monetization Solution Anvato Acquired by Google

Google is accelerating into the video space with the acquisition of Anvato, a platform for encoding, editing, publishing and distributing videos across platforms. Customers of Anvato, which include NBCUniversal, CBS, Univision, HGTC...

Google's ETA (Expanded Text Ads) Gets Full Support from Kenshoo

Marketing technology provider Kenshoo recently announced support for Google's new Expanded Text Ads but just because you build it (or offer it) doesn't mean they (businesses) will come and use it. Fortunately, Kenshoo understands...

Experiment Inside AdSense Labs

Google has long been on the cutting edge of publisher monetization solutions and it's taking it all a step further by launching AdSense Labs, a new feature (a sub-tab under the Optimization tab within AdSense accounts) where publishers...

Shoppers Start at Amazon and Google

In what will likely come as a surprise to few, it appears Amazon and Google are (once again) the places where consumers being their search for products online. According to PowerReviews recent "Mapping the Path to Purchase"...

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In Pursuit of Featured Snippets in Google Search

There's a lot of confusion about how Google's Featured Snippets work and what it takes to receive that treatment for specific Web pages. Let's take a closer look. When users form their query as a question, Google may show...

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Google Equips Enterprises with New Tools

Google is launching new and updated tools for its enterprise clients. For starters, the tech company unveiled an enterprise tool called Springboard that helps users find information quickly. The tool searches across all of a user’s...

AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Automatic Experiments for AdSense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for AdSense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publisher's...

QUICK HIT: AMP Adoption Picks Up

While your enterprise might be slow to adopt Google's Accelerated Mobile Pages (AMP), others seem to be doing so at a relatively decent rate. In his "Search and the mobile content ecosystem" session at Google I/O, Richard...

Tracking Combined Search Visibility in Google Search Console

It is not uncommon for today's companies to have multiple digital assets including multiple desktop websites as well as mobile applications. For as long as most 'Net professionals can remember, however, it has been difficult...

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