Posts tagged google&pageindex=10 RSS

Call Tracking for DoubleClick Search

Advertisers are beginning to understand that as search and display take an ever-larger portion of their marketing budgets, at some point they'll need to show value; essentially, they need to prove that the money they are spending...

Google Play Services Get Serious

It may have flown under the digital radar of developers, but Google has unveiled a new release of its Play services, which includes the Google Mobile Ads SDK, and offers improvements to geofencing, Google+, and Google Wallet Instant...

Security Notifications in Google Webmaster Tools

There's nothing more heart wrenching than discovering that a website has been the subject of a spam or malware attack. It's stressful as anything you will encounter in your professional career and can put you more than a few...

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Insider Look: A Seat at Zendesk’s Longtable

Google and Apple fuel many standards and trends in Web communities, but when they really started to take design seriously, it led to the trend of heavily design-led software. Zendesk Chief Creative Officer Toke Nygaard says that as...

The Rich Snippets Shakeup of 2013

One day you're "in," the next day you're "out." That seems to be the case for rich snippets, a once very real opportunity for many search engine optimization professionals struggling to differentiate their...

More Website Pages, Higher Rankings? Umm... No.

It might seem logical that more Web pages would equal higher rankings (at least in a roundabout way) but that’s apparently not the case according to a new video from Google’s Matt Cutts. Cutts essentially explains (within...

reCAPTCHA Re-tooled

If you've spent any notable level of time on the Web, you've most certainly encountered CAPTCHAs. Love them or loathe them, they are useful in thwarting spam and keeping automated software from engaging in abusive activities...

Transfer to Google's Universal Analytics

Internet professionals that have been anxiously awaiting the opportunity to upgrade to the new Universal Analytics from Google can now do so thanks to the release of a new tool announced this week. Universal Analytics will likely be...

Adwords Shopping Campaigns Makes PLAs a Breeze for Internet Retailers

Right in time for the holiday season, Google has up and introduced a new campaign type for product listing ads (PLAs) that should make it easier for merchants to connect with their consumers when promoting products on Google and obtain...

Give Bing (SEO) a Chance?

Microsoft's Bing search engine may be a very distant second to Google, but it does have the potential to drive traffic and as such should be on the radar of those responsible for search engine optimization. So what will move you...

The Impact of Enhanced Campaigns on Ad Spend, CPCs

The release of Google Enhanced Campaigns has been one of the most important developments in the digital advertising space over the past 10 years. But what impact is it having on Internet professionals, their brands' advertising...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

So Much for Domain Diversity in Google

The issue of domain diversity in Google's results is taking center stage... again. For over a year many search engine optimization professionals have seen (and vocalized their displeasure about) the lack of domain diversity on...

Google Gets Hyper-Localized With Web & Mobile Shopping

Google recently released two new features that will likely send shockwaves through the e-commerce and digital marketing communities. The first e-commerce game changer is the upcoming global availability of Product Listing Ads for local...

Social Login Wars Get Interesting

Social login provider Janrain has released data for Q3 2013 that reveals that the battle between identity providers is heating up. Janrain found that Facebook continues to lead as the most popular identify provider, but its share dropped...

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