Posts tagged google&pageindex=10 RSS

Can You Hear Me Ka-Ching Now? Calls as Conversions Come to AdWords

Google announced at the beginning of October that phone calls would soon be added as a conversion type within AdWords and that day has finally come. The mobile click-to-call ads will now be shown in the regular Conversion columns....

Add Quick Action Buttons to Gmail Emails

Google has expanded the functionality of its “Quick Action buttons”, allowing consumers to effortlessly take actions on new types of tasks without digging through an email message. The Quick Action feature presents clickable...

Ad Testing Comes to Google AdSense; Web Publishers Rejoice

The only way to generate more revenue from your website if you're an information publisher is to make sure that the advertising that is being displayed is actually doing its job (getting clicked). But what will move the digital...

For the Love of (Website) Speed

At some point Internet professionals are going to wonder just how fast is fast enough when it comes to their website. It seems every time webmasters turn around they are being inundated with research highlighting the benefits of faster...

What's Your GEO-Rank?

Search engines have evolved to the point where Internet professionals must understand where their website is actually ranking when users search for them (and their content or services) from different locations. Doing so can help today’s...

Call Tracking for DoubleClick Search

Advertisers are beginning to understand that as search and display take an ever-larger portion of their marketing budgets, at some point they'll need to show value; essentially, they need to prove that the money they are spending...

Google Play Services Get Serious

It may have flown under the digital radar of developers, but Google has unveiled a new release of its Play services, which includes the Google Mobile Ads SDK, and offers improvements to geofencing, Google+, and Google Wallet Instant...

Security Notifications in Google Webmaster Tools

There's nothing more heart wrenching than discovering that a website has been the subject of a spam or malware attack. It's stressful as anything you will encounter in your professional career and can put you more than a few...

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Insider Look: A Seat at Zendesk’s Longtable

Google and Apple fuel many standards and trends in Web communities, but when they really started to take design seriously, it led to the trend of heavily design-led software. Zendesk Chief Creative Officer Toke Nygaard says that as...

The Rich Snippets Shakeup of 2013

One day you're "in," the next day you're "out." That seems to be the case for rich snippets, a once very real opportunity for many search engine optimization professionals struggling to differentiate their...

More Website Pages, Higher Rankings? Umm... No.

It might seem logical that more Web pages would equal higher rankings (at least in a roundabout way) but that’s apparently not the case according to a new video from Google’s Matt Cutts. Cutts essentially explains (within...

reCAPTCHA Re-tooled

If you've spent any notable level of time on the Web, you've most certainly encountered CAPTCHAs. Love them or loathe them, they are useful in thwarting spam and keeping automated software from engaging in abusive activities...

Transfer to Google's Universal Analytics

Internet professionals that have been anxiously awaiting the opportunity to upgrade to the new Universal Analytics from Google can now do so thanks to the release of a new tool announced this week. Universal Analytics will likely be...

Adwords Shopping Campaigns Makes PLAs a Breeze for Internet Retailers

Right in time for the holiday season, Google has up and introduced a new campaign type for product listing ads (PLAs) that should make it easier for merchants to connect with their consumers when promoting products on Google and obtain...

Give Bing (SEO) a Chance?

Microsoft's Bing search engine may be a very distant second to Google, but it does have the potential to drive traffic and as such should be on the radar of those responsible for search engine optimization. So what will move you...

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