Posts tagged google&pageindex=2 RSS

Google Takes E-Commerce Global with Local Inventory Ads

With more than 1 billion unique monthly visitors, Google already provides e-commerce merchants with an unparalleled opportunity to be found by anyone in the world with an Internet connection. Google provides another benefit to e-commerce...

How to Use Retargeting for the Holidays

With the holidays rapidly approaching consumers will be hopping from website to website searching for the right product at the right price. In order for companies to maximize their profits from the holiday season they need to devise...

Overall Ad Spend at Google Dips as Bing Shows Growth

Google still dominates the digital ad space, but Bing (yes, Bing) has experienced some dramatic growth of late. Online marketing firm The Search Agency published its State of Paid Search Report for Q3 2014 and the data it contains...

What Retailer Would EVER use AdSense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

SERP Research: Where Users Click (and Look)

Just how important is it that your website appear atop the search results? Digital marketing and integrated advertising company Mediative recently published a new eye-tracking study which shows the new areas of the Google SERPs which...

Google Expands Mobile Flash Warnings

Google webmaster trends analysis Pierre Far is giving website developers a heads-up, announcing that Google is expanding its Flash warning alerts in the mobile search engine result pages (SERPs). Google initially rolled out the Flash...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

Panda-Specific SEO Emergency Plan

Google is slowly rolling out a new update to its Panda algorithm. Don't panic... stay calm, it's going to be OK (probably). Most websites will be clearly in the safe zone. The new Panda algorithm will feature many of the same...

What Google's My Maps Means to Local Marketing

:: By Adam Dorfman, SIM Partners :: Welcome to personal mapping. Google recently announced the roll out of My Maps , an app that makes it possible for you to create customized maps enriched with images, icons and place details. Previously...

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Google Introduces Structured Snippets to Search Results

After the demise of Authorship it was only a matter of time until Google rolled out a new feature to strengthen its search results. The latest feature to land on search results aims to help provide users with a short blast of information...

Insights on AdWords Callout Extensions

Google's recent (early Sept. '14) introduction of callout extensions provides advertisers a powerful opportunity to present information to users during the purchase decisions. Callout Extensions are, essentially, additional...

Speed up Google Shopping Campaign Setup with Optmyzr

With more than one billion visits a month, Google is one of the most visited sites on the Web. Due to its high volume of traffic, the search engine presents merchants with a unparalleled platform to reach consumers via search results...

Top 10 Tips to Build a Google-Friendly Site

:: By Adam Dince, Deluxe :: These days, marketers are doing everything they can to leverage non-paid marketing channels to increase operating income and decrease spend. One of the most impactful areas of non-paid marketing is search...

Google Says Goodbye to Authorship

In many senses Google is the heart of the Internet. With more than 11 billion searches made each month, Google has a lot of influence over users' Web experience. When Google introduced Authorship, writers from all over the world...

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooroo recently...

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