Posts tagged google&pageindex=21 RSS

Technical SEO Performance Indicators

The Insider's Guide to Technical SEO KPIs & Metrics Search engine optimization is one part art, one part science and a few sprinklings of magical fairy dust. OK, it actually has nothing at all to do with fairy dust, but it...

Walmart Leads in Google PLA Impressions

Google’s Product Listing Ads have changed the digital face of advertising for e-commerce merchants – well, at least mass merchants. Today, AdGooroo released a list of the top 20 Google PLA advertisers by impression and...

Content Marketing's Epic Fails

:: By Rohan Ayyar, E2M Solutions :: Content marketing can break your back with, sometimes, nothing to show for it. Yet, it forms the core of your digital marketing processes. You could fail with content marketing in any number of ways...

Spreading Like Wildfire: Centralizing Social Marketing

:: By Allison Rice, Amsterdam Printing :: In 2008, a young Australian couple launched a Web marketing tool call Wildfire . Designed to integrate with multiple social media sites, and with a strong focus on Facebook, Wildfire found...

Link Early, Link Often

When building a new site or creating new content, the notion of external linking is often a matter of concern for search engine optimization professionals. If there's a best practice when it comes to external linking, particularly...

Why Google Consumer Surveys Are the Next Big Thing

Collecting user feedback is clearly important to business owners of all sizes (those offline and online), but it can be a costly and sometime very involved process - well, it has been until now. Last week Google released its Google...

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Where Users Click in Google Local Carousel

The release of the Local Carousel by Google is raising several interesting questions among the search marketing community – namely, where users are clicking in the new layout. New research from Denver-based Internet Marketing...

Penguin 2.0 Working for Some

Last month, Google did some housekeeping. Today, some websites are cleaning up with increases in rankings and traffic. Count the Royal Air Force Museum Gift Shop , an online store supporting the charitable work of the Royal Air Force...

First Position, Page One Equals 33% of All Clicks

If you aren't on the first page of Google search results (and in the first position) you might as well be somewhere else entirely. A new report from Chitika shows that sites on the first Google search results page generate 92%...

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Remarketing In Adwords Arrives for Internet Retailers

Google has been on rapidly releasing new advertising related features and functionality this month. Last week it announced enhanced sitelinks and inventory aware campaigns and now it's offering up something even more attractive...

Inventory Aware Campaigns for Google Merchants

Google has announced the availability of a feature that will automatically create and optimize advertising campaigns based on a Google Merchant Center feed. These “inventory-aware” campaigns were initially released as a...

Sitelinks Get Detailed in Adwords Enhanced Campaigns

Last week Google announced that it will now enable advertisers to “nominate” specific text for sitelink descriptions within their Adwords account, controlling the descriptions that display when the Enhanced Campaign Sitelinks...

Local Google Carousel in Focus

Google users, and the local businesses looking to attract them into their stores, have begun noticing the new Carousel layout for local search results. The search results design feature has been available on Nexus slates and the iPad...

SEO 3.0: Image Use and the Very Visual Future of Optimization

Google’s Matt Cutts indicated in his most recent video that using stock images on web pages does not have an effect on SEO – either negative or positive. Glad we have that cleared up! While images may not directly influence...

How to Deal with AdWords Image Extensions

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...

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