Posts tagged google&pageindex=21 RSS

Google Buys G.CO Domain for Shortened URLs

Google has announced in a blog post that the company has acquired the g.co domain as its new URL shortener for official Google products and services. The move was made to create URLs that are easier for users to remember and more easily...

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Most Expensive Keyword Categories at Google

Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans...

New Adwords Report Segment: Top vs. Side

There is a big difference in performance when an ad appears in position #1 at the top of search results and when an ad appears in position #1 on the side. Several months ago, Google’s Chief Economist Hal Varian wrote a post about...

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Video Growing; Dominated by Google

comScore released data this week which reveals that the growth of video continues unabated but the direction its growing might not please very many. The comScore Video Metrix service showed that 178 million U.S. Internet users watched...

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What The Web's Saying About Google Plus

Google CEO Larry Page confirmed this week, as predicted, that the company’s new social network has surpassed 10 million users in less than two weeks. While neither Facebook nor Twitter had anywhere near the global reputation...

What's New in Google Product Feeds?

Google announced several important changes to its product search feed specification this week. If you're an Internet retailer and use Google Product Search as a channel to promote products, the developments should be top of mind...

Google Moves Similar Sites/Pages

A thread in the Google Web Search Help forum indicates that Google has moved the similar sites link found previously near the cache link in the search results. Likely a result of the search engine’s recent relatively low profile...

In Social Sharing, Google +1 Surges

SEO Platform BrightEdge is reporting that its analysis of the Web’s 10,000 largest websites is showing a 33 percent increase in placement of the Google +1 button in the last few weeks. While Facebook still claims a two-to-one...

Convert SWF Files to HTML5 with Swiffy

Google has released the first version of Swiffy , a Google Labs product that converts SWF files (Flash) to HTML5. Users only need to upload a SWF file and Swiffy produces an HTML5 version which runs in modern browsers with lots of...

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PageRank Update the Most Important Ever?

After nearly six months of waiting, word is out that Google has just pushed out new PageRank values. This is the first update since January 2011 and the first since the now infamous Panda update clawed through a long list of sites...

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Facebook's Latest Conquest is Quite a Display

Yahoo, of course, is used to this kind of thing by now. For Google, it’s simply time to reload and fight harder. Facebook is now projected to pass both companies in 2011 U.S. online display advertising revenues with an estimated...

Relative Clickthrough Rate & Impression Share (GDN)

Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...

Google Mobile and Places Integration

Google has been focusing heavily on mobile and local search recently and released two features today which help further its prominence in these arenas. Google added new “shortcuts” (see image below) to commonly searched...

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Search Rankings Remain Steady – Explicit and Core

comScore released its monthly analysis of the U.S. search marketplace last week. Google Sites led the “explicit core search" market (searches occuring directly/explicitly at those destinations) in May with a 65.9 percent...

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Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

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