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Google Upgrades DoubleClick for Publishers

Google (and Doubleclick) announced the availability of its next generation ad serving platform today. DoubleClick for Publishers (DFP) aims to make short work of the many complexities associated with managing (buying and selling) advertising...

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23 Must-Have Chrome Extensions for Web Professionals

As I was running some analytics reports early this week, I checked in on the number of visitors with the Chrome browser. Much to my surprise, the percentage has nearly tripled year over year to nearly 10% of all unique visits. That's...

Google Acquires Aardvark, Beefs up Social Search?

Google is on a social roll. After announcing social sharing feature Buzz in Gmail, they now have announced the acquisition of Aardvark , a social media search startup. Aardvark is a sort of mashup between services like KGB and Yahoo...

Bing Gaining Search Share; Long Tail Booming

An announcement from HitWise this morning indicated that Google accounted for 71.49 percent of all U.S. searches for the four weeks ending Jan. 31, 2010 - a one percent decrease month-over-month. This would normally be nothing more...

Google Mobile Ads Now With Click-to-Call

If you're a mobile advertiser, Google has just added a feature to their mobile ads you will want to check out. Click-to-call is now available for mobile ads, so that a browser can simply touch the screen of their mobile device...

Google Steps Up Social Search

Google has posted on their blog that Social Search is now available to everyone. Within the next few days, users will be allowed to participate in Social Search by simply creating a Google profile then linking their online content...

Mobile Coupons & Google Local Business Center

Unless you’ve been living under a very large rock the past 18 months, the recession we’ve been in has forced marketers to do two things – look for new opportunities to promote their businesses (and websites) and be...

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Google Display URL Policy Modified

Google announced a "policy adjustment" for its Adwords advertisers related to "display URLs" this week. Starting this week, all Adwords ads leading to sites on hosted or shared domains (such as blogspot.com) will...

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Bing Set to Pass Yahoo! in Natural Search Share

According to iCrossing’s Enterprise Natural Search Share Index for December 2009, Google is rolling along nicely but Yahoo! continues its downward spiral. iCrossing reported that Google’s natural click share rose 0.78%...

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Google Nexus One Added to DeviceAnywhere Test Center

Mobile application testing provider DeviceAnywhere announced that Google’s Nexus One handset is the latest addition to its Test Center, an SaaS offering enabling developers to access mobile devices over the Internet for content...

Two New WordPress Plugins for Google Junkies

Google and WordPress are a few of my favorite things - something which you may have picked up on if you read the commentary in our recent issue ( A Day in the Life of a Google Junkie ). Let's look at a few recently released WordPress...

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Toolbar PageRank Update from Google

The Web is abuzz with word that Google is pushing out a New Year's PageRank update that is in progress right now. There have been reports over the past two weeks that the update was occurring, but it finally looks like the rollout...

SEO Corner: Google Social Search

On October 27, 2009, at the Web 2.0 Summit in San Francisco California, (about the same time Google negotiated a deal with Twitter for a real-time feed) Google announced the release of their latest search feature: Google Social Search...

Find Google Advertising Professionals

Need someone to manage your Adwords campaign? Look no further than the new Google Professionals Search feature which, after being spotted a month ago by Tim Cohn is now live and fully operational (although no formal announcement has...

New Google Tool Tests Your Page for Calls to Action

Google Labs has a new tool that will show the portions of your Web page most visible by the average user. Browser Size overlays a map of sorts, showing percentages of typical users and what they will see on your page when arriving...

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