Posts tagged google&pageindex=27 RSS

Facebook's Latest Conquest is Quite a Display

Yahoo, of course, is used to this kind of thing by now. For Google, it’s simply time to reload and fight harder. Facebook is now projected to pass both companies in 2011 U.S. online display advertising revenues with an estimated...

Relative Clickthrough Rate & Impression Share (GDN)

Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...

Google Mobile and Places Integration

Google has been focusing heavily on mobile and local search recently and released two features today which help further its prominence in these arenas. Google added new “shortcuts” (see image below) to commonly searched...

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Search Rankings Remain Steady – Explicit and Core

comScore released its monthly analysis of the U.S. search marketplace last week. Google Sites led the “explicit core search" market (searches occuring directly/explicitly at those destinations) in May with a 65.9 percent...

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Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

Adwords Embedded Sitelinks

Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better. Google introduce embedded sitelinks...

Google's Author Tag – Conduits to Richer Writer Profiles

This week Google announced support for “authorship markup” which will help the search engine connect its users with authors through the content those authors publish on the web. Google will ultimately use the data to help...

Google, Postrank and Social Engagement

A rather noteworthy acqusition took place last week - Google acquired Postrank , a software solution that measures user engagement with topics, brands, authors and content across a multitude of social media sites. The battle for social...

Microdata Wins - Schema.org Brings Richer Web

Google, Bing and Yahoo jointly announced a new initiative today at Schema.org to create and support a common vocabulary for structured data markup on web pages in Microdata. For many years search engines have worked independently of...

Google +1 for Web Publishers

Google formally released the +1 button today. This “social recommendation” and “annotation” feature is a new area for Google and in turn for consumers, publishers and of course advertisers (more on that later...

Google Charging for Location Extension Direction Clicks

Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks...

Google Updates Location Targeting for AdWords

According to a recent post at Google’s Inside AdWords blog, the company is striving “to make location targeting more accurate, easier to use and more flexible” for Web marketers. To that end, writes Nathania Lozada...

It's Time to Redefine "Mobile"

These days you can't read a story about business, e-commerce or the economy without coming across something about "mobile." And if you take every report, statistic or survey as fact you might just be convinced that desktop...

Is PayPal on the Ropes?

The hits are coming fast and furious to PayPal in what's adding up to be the most serious threats to the payment system giant to date. Three of the most powerful banks in the U.S. – Bank of America N.A., JPMorgan Chase &...

iPad Searchers Behaving Differently

Advertising network Chitika recently explored the different behaviors of iPad users vs. consumers on desktops and personal computers. When it comes to viewing Google search results, Chikita found that iPad users are more likely to...

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