Posts tagged google&pageindex=3 RSS

How Google AdWords Works: A Primer for SEM Newbies (PART 1)

The benefits of advertising through Google's AdWords program should be obvious - it enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control cost, and...

AdWords Express Now Provides Greater Control & Improved Reporting

Those businesses using Google's AdWords Express program now have several new features worthy of note including call tracking, ad scheduling and map actions. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The new...

Shopping Ads Move From Google to Facebook With Ease

Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software . The enterprise marketing software has released Smart Sync for Shopping, a feature that...

SEARCH MASTER: Using Search Console for Link Prospecting

If your website is struggling to appear on the first page of search results at Google, the reason is simple: it does not have enough inbound links. SEO gurus can talk all they want about the endless list of on-site influencing factors...

Remarketing Opens on Google Search Partners

Google is making its popular retargeting lists available for Google Search Partners. The Remarketing lists for search ads will make it possible for marketers to customize search campaigns to those consumers who have previously visited...

SEO Newbie: Using Google's HTML Improvements Feature

:: HTML Improvements in Google Search Console :: Everybody makes mistakes (or so they tell me). Despite the often vast reserves of experience and expertise of search marketers (as well as all the information available on the 'Net...

QUICK HIT: What Is It That You Do?

What do users think of your website when they first arrive? If they can't tell at an instance what is being offered, what makes you think they would ever complete a purchase? This issue became clearer for many yesterday when Google's...

Google Search Fluctuations In Focus: Don't Panic (Yet)

Google's search results pages have been in flux the past few months, but it seems to have intensified the past week and then returned to normal. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Many search engine...

AdWords Rolls Out Expanded Text Ads & Device Bid Adjustments

Google is officially rolling out expanded text ads - which they began testing in April 2015) - as well as device bid adjustments. As you may (or may not yet know), expanded text are two headlines which each contain 30 characters, and...

SEO & the Risky Practice of Using Popups

Popups are an effective way to capture the attention of users but they often leave a great deal to be desired when it comes to user experience (UX). UX, of course, isn't the only concern. It's common for popups to cause problems...

Price Extensions Come to AdWords

Price seems to be top of mind with e-commerce merchants recently, with Amazon revealing that it would remove the list price from items. Price, however, is a key motivator and that has not gone unnoticed within other technology solutions...

The Rich Result Filter in Search Console

Search engine results pages are becoming "richer" in the sense that they are providing end-users far more information about their query directly on the results page itself. Google has long supported markup that enable search...

Validating AMP Pages

Google's Accelerated Mobile Pages (AMP) initiative is in full swing and those Web publishers (and, increasingly, online retailers) that implement the framework are poised to reap the rewards. Despite the obvious benefits, however...

Showcase Shopping Ads from Google Focus on Non-Brand Product Searches

Believe it or not, there are only 135 days (just over two months) until Black Friday 2016. Most Internet retailers are now working feverishly to prepare for the upcoming holiday shopping season but so are the platforms these sellers...

Media Streaming and Monetization Solution Anvato Acquired by Google

Google is accelerating into the video space with the acquisition of Anvato, a platform for encoding, editing, publishing and distributing videos across platforms. Customers of Anvato, which include NBCUniversal, CBS, Univision, HGTC...

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