Posts tagged google&pageindex=3 RSS

Around & Around We Go: Auto Ads in the Google Carousel

Google introduced a new mobile advertising format recently called Model Automotive Ads that will let users swipe through and see additional images. Google is rolling out this ad format starting with the automotive industry to help...

Local SEO Guidance from Google

Optimizing to acquire users on a local level is not completely different from doing so for the global desktop experience but there are some key differences. Google recently provided some updated guidance on how it determines a company's...

AMP Coming Fast to Publisher Networks

AMP, the open-source HTML5 design framework from Google, has received its fair share of coverage over the past few months for good reason - it provides publishers an opportunity to develop better (faster) experiences for users on mobile...

Machine Learning in the Cloud with Google

Google introduced a new cloud-based machine learning platform last week that will allow users to access its artificial intelligence (AI) technology. Coupled with its existing cloud services, the machine learning platform will likely...

The Result of Google's Right Hand Side Ad Removal

What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development. SUBSCRIBE...

QUICK HIT: Understanding Google's RankBrain

Ever since Google notified the Web world about its move to RankBrain, question after question has been asked about how it works and what, precisely, it will impact. Let's try and clear up at least a little of the confusion. RankBrain...

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Data is Crucial for Progressive

What analytics solutions provide is a chance to identify opportunities; the better the analytics solution, the more and better opportunities you are likely to discover. Google's release of its new Analytics 360 Suite this week...

Google Helps Android Developers Reach Quality Audiences

Google has unveiled a few new tools to help Android game developers reach and engage high-quality audiences. “For game developers, building a successful business has often depended on an approach of acquiring as many users as...

Waiting (in Vain) for a Manual Google Penguin Update

If you're waiting for Google to make an update to Penguin, you'd be wise not to hold your breath. In a recent Google Webmaster Hangout , John Mueller was asked whether a site owner could request a manual Penguin refresh/update...

Google's 360-View of the Customer Journey

The term "journey" is used quite regularly when speaking of the digital experience and the work 'Net professionals do on a daily basis. With so many channels, devices, campaigns and the like however, it's not easy...

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Google Removes Referral SPAM

How much traffic does your website really receive? If you're a victim of referral spam, then it is likely less than you think. Referral spam gains traffic by hoping that site owners will click through on those referral sites in...

Google STILL Can't Control Incentivized Links

It must be hard to be Google, what with everyone trying to game your search results pages all the time. Despite its technical sophistication and total domination of search, however, it seems Google still can't control incentivized...

QUICK HIT: 7 Trillion Impressions for Google Web Fonts

The Fonts within Google's free Web Font Library have been seen over 7.6 trillion times. Google provides some analytics on the fonts within its library which highlight not only the total number of font views, but the number of views...

Technical Guidance for Improving Viewability [INFOGRAPHIC]

The viewability of advertising, or whether it's actually seen by a consumer, is a hot topic in digital business today. There are numerous solutions in the market that are developing ways to minimize the problem of advertisers paying...

WordPress Wednesday: AMP

As Google begins to give preference to Accelerated Mobile Pages (AMP), websites running on WordPress will be pleased to know that a speedier mobile web experience is just a plugin away. SUBSCRIBE to Website Magazine & Accelerate...

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