Posts tagged google&pageindex=32 RSS

User Reviews' Growing Importance to Business

Word-of-mouth marketing, feedback and testimonials have been a big part of every successful business long before the Internet even existed. Remember comment cards? But today, user input and user reviews are more important than ever...

Is Google Losing Its Grip on Search?

When Google Instant launched earlier this month, the relatively indifferent reactions from the Yahoo and Microsoft camps came as no surprise. No one expected Google’s competitors to come out and say that the world’s dominant...

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The Future of Display? Better Ask Google

Twelve years ago this week, Google became officially incorporated and began its creation of the Web search industry – or, one could easily argue, the Web itself – as we know it today. On Tuesday, the company re-emphasized...

Facebook's Page Browser

Facebook has an interesting feature that you might not know about - recommended page subscriptions, or the Facebook Page Browser. Essentially, its a page of Facebook Pages that are recommended to you based on your Facebook site activity...

Google Updated Keyword Tool Out of Beta

Google announced that its updated Keyword Tool, which combines features from the previous Keyword Tool and Search-based Keyword Tool, is now officially out of beta. The updated Keyword Tool is now the only Keyword Tool available in...

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Quality Score: Advanced Questions (and Answers)

If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is, what it does, how it’s calculated, and how it affects your campaign performance and...

WM Radio: Protecting Your Big Idea, Google on the Ropes

This week on Website Magazine Radio we talk with Intellectual Property Attorney Mark J. Rosenberg about protecting your million-dollar idea from the competition. Also, we talk about Google's biggest threat to date and how users...

Google ACE Tool Goes Global - Split Testing Adwords

Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, bids, ad groups and placements) announced in early August 2010 is now rolling out globally. What will be appealing to advertisers...

Google Instant Driving Up Online Ad Prices

Google unveiled Google Instant today and it has the community of Web professionals (particularly those involved in online advertising via Adwords) quite concerned. No doubt about it, Google Instant is a significant development in the...

Chasing the Real-Time Web Trends

Top ‘Net Resources for Real-Time Search & Content Marketers Real-time search has arrived and it presents some viable opportunities for those involved in content marketing and the promotion of websites. If you are interested...

Google's Realtime Search for Business

Google has tuned up their Realtime Search and is letting it loose on the public. The greater Web world, including consumers, might not yet be aware of this search revolution but marketers and Web business need to take notice -- now...

Weighted Sort in Google Analytics - Hooray!

Google released a new sorting algorithm called weighted sort this week which aims to clear up a lot of the confusion that results from massive sets of data. When GA users now sort on a computed metric (e.g. bounce rate), the number...

Google's Latest Small Business Resource

Google has launched a new forum aimed squarely at small- and medium-sized businesses (SMBs) called Small Business Center. Here, businesses and individuals can discuss their AdWords strategies and best practices, and share tips and...

DoubleClick Advertisers Get Mobile Ad Options

Google's DoubleClick has announced that advertisers now have the option to automatically integrate mobile advertising into their campaigns. According to the official blog, using DoubleClick for Advertisers (DFA), businesses can...

Why Do People Friend and Follow Brands?

Two separate studies have been released over the past week that show why people "friend" and "follow" brands on sites like Facebook and Twitter. The first, from Google, looked at Facebook. The study found that 55...

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