Posts tagged google&pageindex=32 RSS

Natural Language Search at Bing Shopping

Consumers conducting queries (searching) on Bing Shopping will arguably receive a better (read more accurate) experience thanks to some improvements to how the search engine processes natural language queries - particuarly in regards...

Death of the Ad Network?

Add The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad networks to the fringe. Over the weekend, these companies announced they will eschew the big ad networks and instead rely on their...

What Google's Farmer Update Means to Your Business

Google announced what may ultimately be one of the biggest changes to their algorithm yet . From the Official Google Blog: " Many of the changes we make are so subtle that very few people notice them. But in the last day or so...

SEO: Structured Data Poised to Influence SERP Position

When Website Magazine wrote about and advised on the importance of starting work on the implementation of rich snippets , did you listen? If you did – well done, your reward is coming soon. If you did not, you should have. The...

Analyze Your Adwords Performance vs the Competition

If you're anything like me, chances are you constantly measure yourself (or what you create) against that of the competition. The problem is you don't really know what the competition is doing in every case or at all times...

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Leave Explicit SERP Feedback for Google

Google is on the hunt for content farms - sites with shallow or low quality content - announcing the release of an experimental Chrome extension for people to block sites from appearing in their Web search results. In addition to blocking...

Google Analytics, Meet Webmaster Tools

Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified...

No More PSA’s in Adsense

Google announced today that it will begin to gradually retire public service ads (PSAs) from AdSense sites. PSAs are unpaid ads that would appear on publisher sites when Google was unable to serve a paid ad – for example, when...

Longer Headlines in Select Adwords Listings

Google has never been one to shy away from testing its search results pages. It's latest test will enable advertisers to display more information in the headline. Google is changing the placement of the first description line for...

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Where Are All the Mobile Ads?

Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...

Google Says War on Spam Ranks First

Google principal engineer Matt Cutts posted a lengthy message on the company’s official blog Friday in response to recent complaints from users about the increasing prevalence of spam in search results. The war on webspam, Cutts...

Game On, Groupon. LivingSocial Makes a Splash

UPDATE : Looks like Google is about to get in on the game, too. This fact sheet uncovers Google Offers . That didn't take long, after Groupon famously rebuffed Google's $6 billion buyout offer. In one swift motion, LivingSocial...

Breaking: Google CEO to Step Down

CNN.com is reporting that Google CEO Eric Schmidt will step down in April, to be replaced by Google co-founder Larry Page. Schmidt will remain on staff, however, as and advisor. "We've been talking about how best to simplify...

Google Updates Ad Preview Tool

Today Google announced a slick update to its ad Preview Tool. Included is the ability to see integrated keyword diagnosis results. So, an advertiser can select a keyword or phrase and check where and in what ad groups the ads are appearing...

Nothing Negative About Negative Keyword Lists

This week Google introduced an improved way for advertisers to manage negative keywords across multiple campaigns. Negative keywords, for those unfamiliar, are used to filter the words that are unrelated to the product or service being...

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