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Structured data is all the rage among search engine optimization professionals, but even they struggle with ensuring that their data is marked up the right way. Fortunately, Google launched a new version of its rich snippet testing...
Google has released Tag Manager, a free tool that replaces the often clunky and extensive number of tags that are placed on a website for the purpose of remarketing, analytics, etc. By adding a single snippet of code, users can manage...
The catch-all term “SEO” is a bit misleading. This is because search engine optimization is actually the result of many different practices that are all done with one goal in mind: to improve the organic search result ranking...
Web workers can expect to see a lot more in the way of data within the applications they interface with as Google last week added over forty new data points (metrics and dimensions) to its reporting API's. Developers wil be able...
Whether it's an unpleasant customer service interaction or issues with the product itself, at some point, we've all complained about our financial institution. A new partnership between Google and Harris Interactive gives consumers...
Google just released a new feature that enables advertisers to share budget (daily spend) across multiple campaigns in an Adwords account. The feature is actually quite innovative. Say for example that an advertiser runs three campaigns...
Google announced last week that they would soon update their Adwords policies for software principles, arbitrage, advertiser claims, as well as relevance, clarity and accuracy. Let's take a closer look as the changes are expected...
An open source course building web application has been released by Google this week and it's definitely worth of a look if you're currently providing, or are interested in providing, an online learning destination for your...
It has been over two years since Google initially introduced seller rating extensions, an advetising feature that provided merchants the ability to show their merchant star rating from Google Product Search within AdWords ads. The...
Google has launched some new business tools for Google+, which aim to help colleagues collaborate more easily over the social network. Currently, the new tools are in “full preview mode” for Google Apps customers. According...
Chances are your company’s website and where it ranks on Google is top of mind for your company’s marketers. What about your own Google search results? A growing number of entrepreneurs and small business owners are taking...
The role that Google Webmaster Tools plays in the daily lives of many Web workers is a significant one. From monitoring the health of a website (e.g. crawl errors), to understanding the queries that users employ to find a website,...
The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s...
A new Google study reveals that mobile and video are the keys to success for apparel merchants. The study found that many apparel consumers are shopping on mobile devices and using online videos as tools in their purchasing decisions...
Google has released another (very) big list of search quality changes (86 in total) that took place in June and July of 2012. Instead of detailing each and every one of the changes (which can be cumbersome and, well, boring), let's...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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