Posts tagged google&pageindex=5 RSS

Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

The Next Generation of AdSense Ads

Google announced the launch of a new AdSense ad type that shows when they are likely to perform well and provide a good user experience. The new page-level ads are designed for mobile pages and come in two formats - anchor/overlay...

Google Unveils Bumper Ads

Google unveiled a new ad format called Bumper ads, which is a six-second video ad sold through the AdWords auction on a CPM basis. According to Google, Bumper ads are ideal for driving incremental reach and frequency – particularly...

AMP Adoption Slow Going

After being released nearly two months ago, Google's Accelerate Mobile Pages project isn't seeing the level of adoption expected - at least not yet. A study released by SEO PowerSuite revealed that while most (75 percent) SEOs...

Unnatural Outbound Link Warnings from Google

Many search engine optimization professionals received a link-related manual action last Friday from Google. It wasn't websites receiving links that received the manual action, however, but rather those doing the linking. SUBSCRIBE...

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Are You Prepared for Google's GTIN Deadline?

Price intelligence solution 360pi has issued some useful guidance on Google's May 16 GTIN deadline to assist retailers in their compliance efforts. Failure to comply with Google's GTIN (Global Trade Item Numbers) requirements...

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Google reCAPTCHA Cracked

Security researches have come up with an automated attack that can reportedly beat the CAPTCHA system used by Google and Facebook. On Google's reCAPTCHA system, which is used by millions of websites, the researchers recorded a...

Google Calendar Reminders Arrive on the Web

Google launched Reminders for Google Calendar on Android and iOS back in December , and now the tech juggernaut is bringing the feature to the Web. The feature, which is rolling out this week, will display reminders at the top of a...

Around & Around We Go: Auto Ads in the Google Carousel

Google introduced a new mobile advertising format recently called Model Automotive Ads that will let users swipe through and see additional images. Google is rolling out this ad format starting with the automotive industry to help...

Local SEO Guidance from Google

Optimizing to acquire users on a local level is not completely different from doing so for the global desktop experience but there are some key differences. Google recently provided some updated guidance on how it determines a company's...

AMP Coming Fast to Publisher Networks

AMP, the open-source HTML5 design framework from Google, has received its fair share of coverage over the past few months for good reason - it provides publishers an opportunity to develop better (faster) experiences for users on mobile...

Machine Learning in the Cloud with Google

Google introduced a new cloud-based machine learning platform last week that will allow users to access its artificial intelligence (AI) technology. Coupled with its existing cloud services, the machine learning platform will likely...

The Result of Google's Right Hand Side Ad Removal

What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development. SUBSCRIBE...

QUICK HIT: Understanding Google's RankBrain

Ever since Google notified the Web world about its move to RankBrain, question after question has been asked about how it works and what, precisely, it will impact. Let's try and clear up at least a little of the confusion. RankBrain...

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Data is Crucial for Progressive

What analytics solutions provide is a chance to identify opportunities; the better the analytics solution, the more and better opportunities you are likely to discover. Google's release of its new Analytics 360 Suite this week...

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