Posts tagged google&pageindex=6 RSS

Search Ads Impact Top-of-Mind Awareness

Does search advertising have any effect on brand awareness? A new meta-study from Google and Ipsos mediaCT in 2013 (61 separate studies across 12 verticals) revealed that search ads lift "top-of-mind" awareness by an average...

Search is Universal at Google

Universal Search results appear upward of 81 percent of all Google search results (up slightly from 75 percent in Dec. 2012) according to a recently released study from Searchmetrics. Universal Search results essentially blend/include...

Crash Course On Google My Business

For many brick-and-mortar businesses, the biggest challenge with building an online presence is using it to attract attention from a local audience. Google is looking to make local visibility less of a challenge with the launch of...

iOS App Support for Google Wallet Instant Buy

Google is bringing its Google Wallet Instant Buy technology to iOS applications. The technology, which dramatically minimizes the number of steps in the checkout process, has been available for mobile sites and Android apps since its...

Google Wallet Comes to Apple. Will Adoption Come Next?

Getting consumers to purchase the items in their shopping carts is no easy task, especially on mobile devices. In fact, 97 percent of mobile shoppers abandon their shopping carts. Google hopes that by speeding up the check-out process...

Google Helps Local Businesses Increase Visibility

Google is helping to put local businesses on the map (and in the search results), thanks to its new platform dubbed “ Google My Business .” Google My Business aims to bring together all of Google’s services that can...

Minimizing Risks by Backing Up Files

It is estimated that in 2016 the security technology industry will be worth $86 billion . Data loss is something that every company dreads. Not only does it decrease customer confidence but it also kills profit margins. Spanning Cloud...

The Risk & Reward of Social Sign-In

Yahoo recently announced plans to phase out Google and Facebook-based sign-in from its network of services, and photo storage service Flickr will be one of the first of the companies' brands to make the switch. Third-party social...

Google's Panda Update Spells Trouble for Some PR Wire Services

Google's Panda update (v4) has once again put an emphasis on unique and original content, rewarding sites that produce quality work consistently and punish those that do not. While eBay has gotten a bulk of the media attention...

Bigger Google Ad Sizes, Bigger AdSense Profits?

What's the matter? Website visitors aren't clicking the affiliate display ads you include on your website? No problem, just increase the size of the ads! This week Google introduced two new, much larger ad formats. Google believes...

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SEO - Page Ranking Without Links?

Those responsible for SEO know just how important inbound links are, but what happens when content doesn't acquire any natural citations? Can it still rank in a competitive position? How does Google determine the relevancy of the...

Apple Will Include DuckDuckGo in Safari

Apple made several rather significant announcements this week at its Apple Worldwide Developers Conference (WWDC), but none more important to Internet professionals and search marketers than that DuckDuckGo, a search engine that doesn't...

Google Indexing JavaScript

Within the last three months the highest number of websites that Google has had indexed (found and logged by the search engine) at any one time was more than 50 billion . Google’s ability to read a website is critical to the...

Influence of Authorship on Google Rankings

Search engine optimization professionals who are "in-the-know" realize that authorship isn't used for rankings at Google. There are obviously benefits to implementing authorship (improved click-through rate) because of...

Just Yelp That Reservation

Yelp announced the launch of a new tool for businesses to let customers book reservations online. The tool, called Yelp Reservations, follows the company’s acquisition of SeatMe last year, and puts it in direct competition with...

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