Posts tagged google&pageindex=7 RSS

Google Targets Hacked Sites With Algo Update

Google announced that it is rolling out a series of algorithmic changes that will reduce hacked spam in its search results. SUBSCRIBE to Website Magazine - 12 Issues FREE In order to protect users and webmasters, Google software engineer...

The Mobile Web, Accelerated

Admit it; the mobile experience can be pretty awful. It's still not uncommon for publishers' pages to take too long to load and when they do, interacting and truly experiencing the site can be difficult for consumers. That's...

Daily Roundup: Twitter Moments, Misleading Ads, Reddit's Upvoted & More

Website Magazine's Daily Roundup series features noteworthy developments from around the digital world that will be of interest to 'Net professionals and which may just have a positive impact on how you do your digital business...

Scraper Site Ranking Higher? It's Your Own Fault

It's happened to many websites - they find that the content they have spent time developing is appearing on another site, and often, in a position higher than they received on the Google search results page. SUBSCRIBE to Website...

Ad Viewability Enhancements Made to Google Display Network

The Google Display Network is going 100 percent viewable and will soon be charging advertisers for viewable ads. SUBSCRIBE to Website Magazine - 12 Issues FREE Most display ads according to Google, 56 percent in fact, "never had...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

Optimizing for Speed in SEO Campaigns

In 2015, search engine optimization requires way more than "high-quality" content and "authority links" alone - there are actually many other factors that play a role in organic ranking and those Web professionals...

Google Shopping Data Feeds & GTINs

E-Commerce merchants know all too well that their success relies in great part on the quality of their product data feed. When data feeds are optimized, it's easier for users to find what the merchant is selling. As part of the...

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Optimizing for the Local Pack Today

Search engine optimization has always been a dynamic practice, where changes in how the engines index and return websites and content drives how a digital presence is optimized. This is illustrated clearly in the recent changes to...

Highlight Product Aspects with Structured Snippet Extensions from AdWords

Google just introduced a feature that will enable advertisers to provide structured information that can be shown with text ads. Google actually introduced dynamic structured snippets earlier in the year (2015), an automated extension...

The Last Day of Flash

Google announced in June 2015 that its Chrome Browser would soon be able to pause content that was not "central" or essential to the Web page - and that day has come. Starting tomorrow (September 1, 2015), a Chrome update...

Full-Screen In-App Ads Get a Google Makeover

Google announced a new design for its interstitial in-app ad formats (also known as full-screen ads) for the AdMob network and the DoubleClick Ad Exchange. The new app install interstitial (seen below on the right, with the old version...

Google Adds Tweets to Desktop Search Results

Google announced back in May that it was adding Tweets to Google search results on mobile devices. The update must have been a success, because the search juggernaut is now bringing this functionality to desktop search results too...

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Material Design Inspired Text Ads from Google

Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers. Inspired by its shift to material design, the new richer...

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