Posts tagged google&pageindex=8 RSS

Google's Anchor Text Updates: Much Ado About Nothing (for the good guys)

by Andy Crestodina, strategic director of Chicago web design company Orbit Media . Each time Google alters the language in its Webmaster Guidelines , I get questions. A new round came last month, when Google updated its Webmaster Guidelines...

Google Disavow and the Damage Already Done

When Google launched its disavow tool over a year ago, few realized the impact that its use might have on their search engine optimization campaigns. But an impact it has most certainly had – and not always a positive one. In...

Google Keyword Planner Replaces Keyword Tool

It’s somewhat of a sad digital time for the SEO community as one of the most popular Web-based tools for Internet professionals has retired. The Google Keyword Tool, which likely suggested search terms and phrases for your own...

11 SEO Tips for Content Optimization

Content – whether it be in-depth articles, short blogs, banner ad creatives, social posts or landing page copy – can always be better or, rather, optimized for both user experience and search engine rankings. As more brands...

Analyze Your "Search Footprint" with Google's Paid & Organic Report

Google has released a new report that will enable digital marketers to analyze and optimize their total search footprint, comparing performance for a query when you have either an ad, an organic listing, or both appear on the search...

Google Adsense Publishers Can Nix Advanced Ad Format Features

Google has announced that it will now allow its Adsense publishers to opt out of many of the newer ad format features. Publishers have seen a steady stream of "innovations" appearing on ads displayed at their websites including...

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In-Depth Articles in Google Search Results

Google's new in-depth articles feature, released early this month (Aug. 2013), promises to increase digital visibility for those that take content development seriously. The aim in providing ( perhaps better said as "featuring"...

Manual Webspam Actions Come to Webmaster Tools

Google has made its disdain for spam in its search results well known over the years. While the company takes a very public stand on the issue, and continually works to improve its webspam algorithms, in some special situations it...

Hey SEO, NoFollow Those Widget Links

If you have placed third party widgets on your site (and who hasn't) or are a distributor of widgets that include hypertext links, you should probably use the rel=nofollow attribute according to Google’s head of search spam...

The Last Apache (Server)

One of the most predominant technologies on the Web over the past three years has been the open-source Apache Web Server. While it's unlikely that this is the end for Apache, it’s hard to deny it's losing ground quickly...

SEO Fail? Incorrect Usage of ccTLDs

It's the Web 2.0 trend that just won't go away - the use of country-code top level domains for websites that simply aren't relevant to the geographic area they indicate. A new video from Google's head of search spam...

Google Knowledge Graph’s Impact on SEO

:: Travis Bliffen of Stellar SEO reviews how SEO could change when Google Knowledge Graph is fully integrated and gives readers actionable advice on how to prepare for it. :: Back in mid-2012 Google dropped yet another bombshell on...

Favicons Come to AdSense; Will Publisher Earnings Increase?

Performance marketers (affiliate publishers) using Google AdSense have been claiming over the past few years that their revenue has been steadily reduced to an almost unsustainable level. While Google has taken the initiative to educate...

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Impact of Expandable Text Sections on SEO

Web designers are tasked with making all of our digital dreams come true - and that's often cramming as much information on a page as possible and still making it look at least somewhat artistic. One of the ways designers accomplish...

Comparison Shopping Engine Conversion Rates

Google's Product Listing Ads (PLAs) have certainly generated their fair share of attention over the past few months and apparently it's all for good reason. New research from CPC Strategy on the top comparison shopping engines...

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