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Google might be ramping up its fight against thin affiliate sites, but at the same time it is rewarding “advanced publishers” and advertisers by launching the first version of its Affiliate Network API . The API provides...
We all know that the search engine marketing industry moves at break-neck speed. This has always been the case and it doesn’t show any signs of slowing. Now that we’ve reached the end of 2011, this is a good chance to take...
Google published another list of algorithm changes last week, following up on set of improvements it announced last month. Here’s what digital Web workers need to know and can expect on the search results pages in the future...
It's been a long time coming. But through its partnership with Federated Media , popular blogging platform Wordpress has launched an AdSense alternative dubbed WordAds . While the name is confusingly similar (at least to me) to...
Google can be stingy with new information about its search algorithm, which makes the company's sharing of some recent changes all the more important for Web professionals. Likely the biggest difference in the algorithm is that...
Google announced several algorithm changes this week which carry the potential to dramatically impact natural/organic search result listings. In one of the few instances when Google has offered any information about its algorithms...
The encryption standard SSL (Secure Sockets Layer) should be familiar to digital workers, particuarly Internet retailers. Whenever private data is in play - whether via banking, shopping, or even sharing information - SSL will make...
As the pace of the Web gets even faster and more users start to access the Internet while they're on-the-go, it's important that they have as much necessary information readily available as possible. Some recent improvements...
An oversaturated daily deal market, combined with the difficulty that consumers continue to face in finding relevant deals, has led Google to turn its deal product – Google Offers – into an aggregator similar to the concept...
SEO software provider Conductor has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for...
Ready your call centers and have operators standing by; Google has released a bid-per-call advertising feature. While pay-per-call services have been around for quite some time, adding a bid for placement component to phone call advertising...
Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not suprisingly, is a tool for visualizing visitor flow. On its blog, the company says that many users have expressed interest in...
The use of meta description tags as a method of optimizing a site's placement in search engines has, for the most part, fallen by the wayside. If nothing else, it's not considered nearly as important as it once was in SEO....
Recently, Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled...
Friday is the perfect opportunity to take a moment and look back at the most important and interesting business and technology developments of the week – those that will influence you in the future and likely are impacting some...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
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