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A new Google study reveals that mobile and video are the keys to success for apparel merchants. The study found that many apparel consumers are shopping on mobile devices and using online videos as tools in their purchasing decisions...
Not too long ago, Google released the Android Jelly Bean raw source code for its Android Open Source Project. This makes it possible for developers to work on updates and releases for tablet and smartphone apps far more easily, and...
Mobile is becoming an intricate part of everyday life. It isn’t only a communication device anymore; instead it can be used for all types of activities via a vast selection of mobile applications. From playing games, to shopping...
Mobile application development platform Appcelerator recently teamed up with the International Data Corporation (IDC) to analyze the social mobile application landscape, and their results show that Google is poised to give Facebook...
Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...
These days you can't read a story about business, e-commerce or the economy without coming across something about "mobile." And if you take every report, statistic or survey as fact you might just be convinced that desktop...
This week Google and Digitas announced a collaborative effort to better measure mobile marketing by combining "original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive the...
The New York Times has published a very interesting glimpse into the mobile world according to Google. And with a little reading between the lines, we can see some mobile strategies that might pay off immediately and in the long-term...
Google has announced a change to the AdSense interface that optimizes for mobile devices. The upgrades allow for quicker access to accounts by mobile users who, until now, had to use third-party apps such as DuoSense for the iPhone...
Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...
Google Instant Preview is one of the bigger changes to Google's search results pages in recent history. We discuss the new feature and what it means to website owners. Also, we look at some highlights from a new mobile commerce...
According to Google, more than 200,000 Android-enabled devices are being activated on a daily basis - up from just 60,000 per day in February. Correspondingly, Android apps now number more than 100,000 - double the number of available...
Earlier this year Google launched click-to-call location extensions for search ads and it was well received by advertisers. They have taken the program a few steps forward today with the addition of location extensions which can be...
The FTC on Friday approved Google's $750 million acquisition of mobile advertising network AdMob, clearing the path for Google's latest mobile strategy and fueling the rivalry with Apple, which acquired Quattro -- another major...
If you're a mobile advertiser, Google has just added a feature to their mobile ads you will want to check out. Click-to-call is now available for mobile ads, so that a browser can simply touch the screen of their mobile device...
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