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As a regular Sprout Social user, I was pleased as I can be about yesterday’s release of the new Google+ Pages API integration, which gives Sprout’s 10,000 customers the ability to manage Google+ pages. Finally! “Today’s...
As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility. While Google always...
On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...
Social sign-in has been a helpful feature to site owners and visitors alike – it enables visitors to log into a website with existing social profiles, while also increasing engagement levels and enabling site owners to gather valuable...
By Allison Rice, Amsterdam Printing When Google+ first arrived on the social media scene in mid-2011, it didn't make much of a splash. In fact, Google made it a point of not making a big deal about its release. It was, as Google...
Chances are that your brand’s Google+ page doesn’t have as many followers as its Facebook or Twitter pages, but instead of neglecting this social network because of a lack of engagement from fans, you should find a way...
Web professionals immediately embraced Google authorship markup, despite kind of being a tricky way to convince people to join Google+, when it was unveiled in 2011. In case you’re still (somehow) unfamiliar with authorship markup...
Web professionals immediately embraced Google authorship markup when it was unveiled in 2011. In case you’re still (somehow) unfamiliar with authorship markup, know that it is a specific microdata set that utilizes the rel=author...
Google conveniently features two distinctly different tags that can be added to a Web page’s HTML to promote the individuals that authored a piece of content or an entire brand. These are the two new tags known as rel=author...
The most immediately apparent social media design flaw that far too many brands fall prey to is having one (or more) improperly sized images on their social network profiles. With a medium as visual as social media, it's important...
While Google+ is not the most popular site on the 'Net, when it comes to social networks, it is certainly one of the most important. This is especially true for local businesses, because maintaining a profile on Google+ not only...
In today’s digital age, it is important for every business to broaden its audience reach by maintaining a presence on four of the ’Net’s most popular social networks – Facebook, Twitter, Google+ and LinkedIn...
When running a home-based business, the pressure of completing vital daily actions, in addition to time constraints, means social media strategy may not be your highest priority. But to outreach to an extensive customer base, build...
The Web is a social place now, and that’s just something that we’re all going to have to get used to. Today, the vast majority of end users are demanding, if not already expecting, the brands that they engage with to have...
The Brand Revamp Process
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