Posts tagged heather lutze RSS

Findability Makeover: The Perfect Domain?

Should a business owner treat a domain name just as important as a physical business location or a carefully crafted logo? A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even...

Findability Makeover: I'm on Twitter... Now What?

More and more of my clients have jumped on the social media bandwagon but have no idea what they should be expecting from their efforts. Patricia Fripp, a well-known speaker and executive speech coach is asking herself this very question...

Findability Makeover Submissions

One of the most popular columns in Website Magazine is Findability Makeover with Heather Lutze. Each month Heather and her team analyze a website and measure its essential "findability" on the Web and make very practical...

Findability Makeover:

by Heather Lutze Your Mission, Should You Choose to Accept it: Know Thy Competitor As a website owner, you wear many hats: webmaster, content writer, e-mail manager, and marketing guru, to name a few. Keeping up with all the demands...

Findability Makeover:

Bonjour, Hello! Continuing my quest to help business owners increase their Findability (the ability for their customers to find them online), I want to highlight a fundamental element of the equation. Findability is not about getting...

Findability Makeover: In Focus

Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. In each issue of Website Magazine, I will examine a...

WM Bookshelf: Findability Formula, Heather Lutze

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing Getting your business in a prominent position on the search engines is becoming increasingly complex, but no less essential for success. And it’s...


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