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Half of U.S. Views Online Video Ads

Digital analytics firm comScore unveiled its August Web video rankings recently which show that, among other things, Americans watch a lot of videos on the Internet. Without question, most videos that are viewed online are watched...

The Video Race: Who’s Winning?

Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions. As you might...

Hulu Surpasses 1.2 Billion Monthly Video Ad Impressions

Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion, according to Friday’s release of the comScore Video Metrix. Tremor Media Video Network...

Online Video Advertising Entering a Golden Age

It appears that online video advertising is no longer in the realm of "experimental media buys" but has fully entered the mainstream. And major profits are to be had. According to media research firm Borrell Associates, streaming...

Hulu Will Be First to Launch New Video Ad Format

With online video gaining an increasingly bigger share of Internet users’ time and attention, online video advertisers find themselves at a critical turning point. A new technology developed by VivaKi may very well determine...

Online Video: Is the Party Over?

A look at recent Compete data shows that just about every major online video portal lost traffic last month. Take a look at the numbers, from Compete's February 2010 data. However, YouTube recently reported that users are uploading...

Hulu Will Charge in 2010 But Will Consumers Pay?

Current TV reports that Hulu will start charging for online videos in 2010. The news comes out of a summit in New York City this week where Chase Carey, deputy chairman of News Corp. said the company would likely offer a subscription...

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YouTube Rules, Hulu Rises

Comscore released its October 2008 data from its Video Metrix service today, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent year-over-year. Perhaps the...

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