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Keywords are a crucial part of digital marketing campaigns, yet identifying the words consumers are most likely to use when searching is something that digital marketing teams have difficulty with. According to a white paper published...
SaaS marketing solution provider Hydra conducted a survey of 300 UK marketers recently and found that a third of respondents said less than 50 percent of their needs are being met by their current marketing toolset. The survey results...
Adknowledge has acquired Hydra in a move that will eventually create the online advertising industry’s largest affiliate network. The purchase, Adknowledge’s eighth acquisition in three years, comes three months after Hydra...
Performance based advertising platform Hydra just gave the boot to 15,000 affiliate marketers and publishers. The company decreased its base of active publishers from 17,000 to less than 2,000 of its best performing partners in a bid...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
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