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IAB Adds Mobile Rising Stars Ad Formats

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...

Digital Advertisers Want More Rich Media and Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

Display Ad Formats to Explore

Display advertising has undergone a renaissance of sorts the past few years. Supported by advertisers continued interest in exploring anything that generates results, and driven by the advent and adoption of new and more powerful technologies...

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