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QUICK HIT: Digital Ad Revenues Continue to Break Records

For the first half of the year (2016), digital advertising revenues have reached an all-time high, reaching $32.7 billion according to the latest IAB Internet Advertising Revenue Report. Revenue from the second quarter reached $16...

New Ad Units to Debut in Early 2017

The Interactive Advertising Bureau will be introducing new formats and standards for ad units that it believes will have a major, positive impact on user experience. The proposed standards , which were released by the IAB and are now...

A Big Year for Digital Ad Revenues

Digital advertising revenues in the U.S. had a record year in 2015 according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau. Digital advertising revenues reached $59.6 billion in 2015 (a 20 percent...

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IAB Helps Publishers DEAL with Ad Blockers

The IAB is helping publishers fight against ad blockers with the release of its Publisher Ad Blocking Primer , which outlines the tactics publishers are successfully leveraging to persuade people to stop using ad blockers. The IAB...

The Future of Leaner, Lighter Ads

Ad platform Jivox has introduced a number of new enhancements to its Jivox IQ Dynamic Canvas technology which should enabling publishers and agencies to produce and service digital ads aligned with technology guidelines provided by...

Global Mobile Ad Revenue on the Rise

Mobile advertising revenue is on the rise across the globe according to new data from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. In fact, the data shows that...

Consumers Embrace Ads in Original Digital Video Programming

As major Internet companies like Yahoo, Amazon and Hulu wade into the waters of original digital video programming, the Interactive Advertising Bureau ( IAB ) has recently released their latest report on the state of online video viewing...

Are You Connecting with Millennial Moms?

Millennial moms are expected to spend $200 billion annually by 2017 and $10 trillion within their lifetimes ( according to a 2014 report from Exponential Advertising Intelligence) . With such massive buying power, it’s essential...

Don’t Underestimate the Mobile Web

Marketers may be underestimating the importance of the mobile Web according to new research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. Although comScore research recently indicated...

Digital Ad Measurement Denied Its Big Leap Forward

As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they receive accurate metrics on how their ads are performing. The Interactive Advertising Bureau (IAB) has released its latest...

Internet Ad Revenue Hits Historic High

As the Internet expands and new channels mature (e.g. mobile, video), an amazing opportunity is present for marketers to advertise the brands they represent to consumers. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers...

Men More Likely to Make Mobile Purchases

A new study suggests that men are more likely to make purchases on mobile devices than women. Surprised? The study, which is titled “ Holiday Shopping in a Cross-Screen World ” and conducted by the Interactive Advertising...

A Comparison of Chinese and U.S. Mobile Habits

The Internet has transformed the world into a true global community and professionals are constantly looking for ways to capitalize on the diverse community. A new research study from the IAB and IAB China titled “ The IAB U...

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Rising Stars ad units, analyzing more than 2.7 billion impressions to determine the performance of the emerging formats. Since 2012, the...

Need to Know: 4 New Premium Ad Formats

Display advertisers are excitedly looking forward to the upcoming holiday shopping season - particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years'...

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