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Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over...
It is important to be familiar with all of the digital ad formats available on the ’Net, because it can help marketers choose the format to best meet their advertising goals. For example, some formats, like the skyscraper, have...
For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...
Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled...
In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...
Although 2012 has been dubbed the year of mobile, this new channel still holds many mysteries for Web workers. From uncertainties about content consumption to inquiries about the success of advertisements – the fairly new world...
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report. It is the highest first-quarter revenue ever measured by...
Online video technology company Tremor Video has been certified under the Interactive Advertising Bureau’s (IAB) Networks & Exchanges Quality Assurance Guidelines (QAG) for video and mobile advertising. The IAB’s guidelines...
Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a new Standard Ad Unit Portfolio which includes a range of formats including the IAB Rising Stars Display ad units and six new...
Advertisers have long been puzzled by how to get rich people to respond to their work. Traditionally, the wealthiest American consumers, which usually means those who live in homes that bring in at least $100,000 in annual incomes...
The Interactive Advertising Bureau (IAB) has launched a formal call-for-entries to its new Rising Stars Mobile contest. Announced at the IAB’s Mobile in the Mainstream…and as the New Main Screen conference in New York...
Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23-percent increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau (IAB) and...
Specific Media announced today its certification through the Interactive Advertising Bureau's (IAB) new Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the first companies to meet the...
The Interactive Advertising Bureau (IAB) has announced the debut of the Ad Network & Exchange Quality Assurance Certification program. Designed to be a compliance mechanism and the first-ever industry-endorsed certification, the...
The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization...
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