Posts tagged iab&pageindex=2 RSS

Online Ad Revenues Up More Than $1 Billion

Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report. It is the highest first-quarter revenue ever measured by...

Tremor Video Certified for Ad Buyer Transparency

Online video technology company Tremor Video has been certified under the Interactive Advertising Bureau’s (IAB) Networks & Exchanges Quality Assurance Guidelines (QAG) for video and mobile advertising. The IAB’s guidelines...

New Standard Ad Unit Portfolio from IAB

Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a new Standard Ad Unit Portfolio which includes a range of formats including the IAB Rising Stars Display ad units and six new...

Targeting the Affluent Through Digital Advertising

Advertisers have long been puzzled by how to get rich people to respond to their work. Traditionally, the wealthiest American consumers, which usually means those who live in homes that bring in at least $100,000 in annual incomes...

IAB to Hold Mobile Advertising Contest

The Interactive Advertising Bureau (IAB) has launched a formal call-for-entries to its new Rising Stars Mobile contest. Announced at the IAB’s Mobile in the Mainstream…and as the New Main Screen conference in New York...

Online Ad Revenues Jump 23 Percent

Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23-percent increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau (IAB) and...

Specific Media Receives QAG Certification from IAB

Specific Media announced today its certification through the Interactive Advertising Bureau's (IAB) new Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the first companies to meet the...

IAB Launches New Quality Assurance Program

The Interactive Advertising Bureau (IAB) has announced the debut of the Ad Network & Exchange Quality Assurance Certification program. Designed to be a compliance mechanism and the first-ever industry-endorsed certification, the...

IAB Code of Conduct

The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization...

Search Paces Record Quarterly Ad Revenues

The Interactive Advertising Bureau has reported that U.S. online ad revenues reached $6.4 billion for the third quarter of 2010 – the highest quarterly result ever recorded. The record number also represented a 17-percent growth...

Google Leads the Way to Higher Display Earnings

Google recently predicted that online display advertising would become a $50 billion industry by 2015, and the company’s third-quarter earnings report seems to support that claim. While search remains Google’s largest revenue...

Reimagining Interactive Advertising

The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the...

IAB Releases Benchmark for Mobile Ad Formats

In its continued efforts to educate the online advertising ecosystem about developments in mobile applications, the Interactive Advertising Bureau (IAB) has released a report titled Prevailing Mobile In-Application Advertising Formats...

Quality Assurance on Networks and Exchanges (IAB Guidelines)

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...

Internet Ad Revenues Increase 7.5% YoY

There are some good signs that the economy is improving with the interactive advertising market, which saw significant challenges last year, rebounding dramatically and showing some signs of real vitality. Internet advertising revenues...

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