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The Interactive Advertising Bureau has reported that U.S. online ad revenues reached $6.4 billion for the third quarter of 2010 – the highest quarterly result ever recorded. The record number also represented a 17-percent growth...
Google recently predicted that online display advertising would become a $50 billion industry by 2015, and the company’s third-quarter earnings report seems to support that claim. While search remains Google’s largest revenue...
The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the...
In its continued efforts to educate the online advertising ecosystem about developments in mobile applications, the Interactive Advertising Bureau (IAB) has released a report titled Prevailing Mobile In-Application Advertising Formats...
The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...
There are some good signs that the economy is improving with the interactive advertising market, which saw significant challenges last year, rebounding dramatically and showing some signs of real vitality. Internet advertising revenues...
The Interactive Advertising Bureau (IAB) has released a new guide from its data taskforce, the Data Usage & Control Primer: Best Practices and Definitions. The primer is the second IAB publication in the past year that is aimed...
The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising . The guide includes an overview of the U.S. mobile advertising market including its audience breakdown...
Despite a slow economy and down national advertising spending, interactive advertising grew in 2008 with record numbers released in a report by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) . Interactive...
The Internet Advertising Bureau (IAB) in the UK has proffered some new guidelines for behavioral advertising (PDF). There are several key takeaways from the formal announcement: Companies mining online information for behavioral advertising...
The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5, 2009...
The Interactive Advertising Bureau announced the release of "Email Data Management Best Practices" to provide publishers, marketers and service providers with a set of privacy and security recommendations. “If our industry...
The Interactive Advertising Bureau last week announced the released of a a “Digital Video Ad Serving Template” (VAST), designed to standardize communication protocol between video players and servers. VAST will allow compnies to build...
The Interactive Advertising Bureau (IAB) announced the release of some Revised Ad Unit and Rich Media Creative Guidelines, which is expected to eliminate "points of friction" in the online ad buying process. The guidelines...
The Interactive Advertising Bureau (IAB) announced the release of advertising format guidelines for in-stream advertising. The guidelines focus on ad products such as linear video ads, non-linear video ads and companion ads. The guidelines...
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