Posts tagged innovid RSS

Re-Evaluate the Engagement KPI

By Scott Clark, Innovid After spending decades trying to quantify "Engagement" as a KPI, brands and advertisers have all but cast it off—just as unceremoniously as they did other “fluffy” KPIs like awareness...

Video Advertising Gets Social

Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.) Slowly, but surely, it's starting to happen...


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