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Digital Marketers and Twitter, A Love Story

140 characters is not a lot of virtual real estate. However, Twitter has trasformed that limited amount of space into one of the most popular ways to share content on the Web. PunchTab and Leadtail have released the results of a new...

Will Tunepics Be the Audio Instagram?

:: By Hugo Beniada, Fueled :: With the number of mobile apps that hit the market on a consistent basis, it’s hard to tell which ones are going to stick and which ones aren’t. Success is sometimes found in the most unlikely...

No Choice but to Connect with Millennials on Their Terms

Millennials represent more than $200 billion of annual buying power so knowing how to get their attention, and keep it, is crucial for a brands success. SDL , a customer experience management company, has released part three in their...

What You Don’t Get About Instagram

:: By Ilan Nass, Fueled :: Popular photo-sharing app, Instagram, has come under some fierce criticism since reaching superstar status shortly after its release in 2010. Despite its 150 million active users , Instagram still seems to...

The 8 People You’ll Meet in Social Media Marketing

:: By Aby League :: When it comes to promoting your products and your company, there is no better soapbox than social media networks. The marketing channel carries more weight than ever. According to SmallBizTrends, more than 85 percent...

Using Social to Integrate Online & Offline Marketing

:: Elena Ruchko, Promodo.com :: The line between online and offline marketing is blurred - in great part thanks to social media. The challenge (and opportunity) for brands is embracing all touchpoints with cross-channel marketing....

Instagram Gets Personal

Instagram’s Explore tab is helping users not only discover popular content, but also content that is relevant to their interests. In a brief Facebook post , Instagram co-founder Mike Krieger revealed that the social network is...

Got Instagram Analytics?

A new product from Union Metrics is making it easier for brands to monitor activity on Instagram’s image-based social network. The product, dubbed Union Metrics for Instagram , helps brands measure engagement with their Instagram...

How Retailers Are Winning on Visual Social Networks

An image doesn’t only speak a thousand words, it also grabs the attention of consumers on the ’Net. After all, the majority of people (65 percent) are visual learners according to the Social Science Research Network, which...

STAT WATCH: Instagram Benefits From Facebook Connection

Social media is part of the digital fabric of our lives and the pace of adoption doesn't seem to be slowing down whatsoever. Facebook's Instagram product, for which it paid $1 billion nearly two years ago, is highlighting its...

Manage Multiple Instagram Profiles from One Dashboard

Social media managers can now gain insights into the performance of multiple Instagram accounts with just one dashboard, thanks to a new Multiple Profile Management feature from popular social analytics and marketing platform Piqora...

BBC News Redefines Social Publishing with its 'Instafax' Approach

Most brands struggle with social media (information publishers, service providers and e-commerce merchants) but there are definitely some stand outs and they deserve a close look. The BBC News for example, recently retooled its Instagram...

Show Gratitude, Increase Followers?

"I do this," and "I know that" - social media networks are ripe with bragging, selling and "regurgitating" their product or service online without building relationships, according to Bardi Toto, a branding...

Social Media Booms As Users Diversify

Seventy-three percent of online adults are now using a social networking site of some kind, according to a new Pew Research study, suggesting critical mass may not be too far behind. Facebook, of course, still dominates in social media...

A Peek into Instagram Ad Performance

After introducing its first ads on Nov. 1, Instagram is starting to share some performance stats. The company took to its blog to shed light on metrics like reach, ad recall and awareness, and the results are promising. For example...

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