Posts tagged integral ad science RSS

Finding the Causal Impact of Ad Viewability

Integral Ad Science released a new product in late September that provides insights into the impact that ad campaigns have on conversions and ROI through the measurement of what it is calling "causal" conversions. This could...

The Highest Quality Ads are Directly Purchased

Integral Ad Sciences releases new TRAQ scores in Semiannual Review - LINK - Directly purchased ad placements score highest...

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