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Programmatic Drives Low Quality Impressions

Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools, but is there a benefit? SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new report (PDF) out from Integral Ad Science suggests...

Finding the Causal Impact of Ad Viewability

Integral Ad Science released a new product in late September that provides insights into the impact that ad campaigns have on conversions and ROI through the measurement of what it is calling "causal" conversions. This could...

The Highest Quality Ads are Directly Purchased

Integral Ad Sciences releases new TRAQ scores in Semiannual Review - LINK - Directly purchased ad placements score highest...


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