Posts tagged interactive advertising bureau RSS

Digital Ad Measurement Denied Its Big Leap Forward

As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they receive accurate metrics on how their ads are performing. The Interactive Advertising Bureau (IAB) has released its latest...

Internet Ad Revenue Hits Historic High

As the Internet expands and new channels mature (e.g. mobile, video), an amazing opportunity is present for marketers to advertise the brands they represent to consumers. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers...

Advertisers Benefit from Consumers "Living" Online

Digital advertising has come a long way since the banner ad was a standard. While the banner ads are still put into action by some digital advertisers, many have turned to alternative methods to improve their efficiency. The Interactive...

Online Ad Revenues Up More Than $1 Billion

Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report. It is the highest first-quarter revenue ever measured by...

Reimagining Interactive Advertising

The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the...

'08 Interactive Advertising Hits Records

Despite a slow economy and down national advertising spending, interactive advertising grew in 2008 with record numbers released in a report by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) . Interactive...

Video Player-Ad Interface Guidelines

The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5, 2009...


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