Posts tagged iprospect RSS

Online Commerce from A to Z

Website Magazine editors hit the aisles at Shop.org in our hometown of Chicago last week, and as most of our readers would expect, the buzzwords surrounding the annual summit were similar to what we’ve been hearing all year:...

Audit Paid Search Campaigns with New Service

Digital performance agency iProspect has launched the Paid Search Audit Service, which is a pay-per-click (PPC) analysis that evaluates the performance of a brand’s online marketing campaign. This new tool enables businesses...

Examining Affluent Males’ Web Preferences & Behaviors

Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently...

Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

Offline and SEM Integration

An iProspect study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, indicating a big disconnect between SEM strateg and user behavior. What's the reason for the...

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