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Juniper Research is reporting in a new study that one-to-one marketing allied to the rapid proliferation of smartphones will be among the key drivers of a mobile retail market boom which is anticipated to exceed $12 billion by 2014...
Juniper Research is forecasting that consumer usage of mobile coupons will generate close to $6 billion globally in retail redemption value by 2014. The report does caution however that "user apathy amongst the wider public, as...
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