Posts tagged kantar media RSS

Selling Private (Ad) Inventory

As advertisers seek an alternative to audience and inventory fragmentation across multiple partners and sources, private marketplaces are projected to grow. Increasingly, there are solutions and platforms looking to capitalize on the...

SRDS Integrates Shiny Ads for Broader Programmatic Ad Buys

Programmatic direct advertising purveyor Shiny Ads announced its platform will be integrated into Kantar Media's SRDS, a media planning platform. “Agencies and marketers require a comprehensive and integrated platform that...

Measure Like You Target

Where are all your display ads being shown… and are they being show to the right audience? A new solution from online media verification service DoubleVerify and Kantar Media Compete aims to provide an answer to advertisers’...


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