Posts tagged kenshoo RSS

Google's ETA (Expanded Text Ads) Gets Full Support from Kenshoo

Marketing technology provider Kenshoo recently announced support for Google's new Expanded Text Ads but just because you build it (or offer it) doesn't mean they (businesses) will come and use it. Fortunately, Kenshoo understands...

By the Numbers...Social & Search's Newest Returns

Paid search or social media? Marketers question where to spend their advertising dollars and for good reason, as they not only have to generate a return on investment from their paid media activities, but they also have to combat the...

Tracking Campaigns to Infinity & Beyond

The answer to who gets credited and why has plagued the advertising industry for some time. This is because understanding a publisher, a campaign or a channel's role in a sale is complicated at best. This week, Kenshoo announced...

Monitor Paid and Owned Social Content in One Place

Kenshoo and Hootsuite have partnered up to help marketers better understand, attribute and optimize their paid and owned social media marketing initiatives. With the partnership, marketers can leverage Kenshoo’s Infinity Suite...

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

AOL Advertisers - You've Got Ad Inventory

Getting a complete view of potential and current customers is a top priority for many brands. This idea fuels many tech offerings on the Web today, but is often just an ideal for most companies, which often lack the resources to combine...

Monitor & Manage Ad Campaigns On the Go

Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors. Kenshoo, a marketing software provider , recently announced critical updates to its Kenshoo...

Where All Digital Advertising Intersects

Each year, marketers are using more and more disparate technology solutions to run their acquisition and retention campaigns. While many have yet to consider consolidating these tools to make their lives easier, technology companies...

Is Thanksgiving Day the New Retail Star?

Traditionally, during Thanksgiving weekend Black Friday and Cyber Monday see the bulk of the e-commerce shopping traffic. However, according to a recent blog post from Kenshoo that trend might have finally changed. The data shows that...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

Search and Social Advertising Continue to Thrive (INFOGRAPHIC)

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

Facebook Co. Partners with Kenshoo to Optimize Search Campaigns

Better accounting for how consumers interact with campaigns is must-have functionality for search marketers, but pretty sophisticated technology is needed to automate this process. Kenshoo , which offers predictive marketing software...

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Kenshoo Gets a Jump on Mobile-Social Ad Spend With Acquisition

Mobile ad spend will reach $32.7 billion globally in 2014, according to eMarketer - a 91.7 percent increase from 2013. Just as mobile ad spend rises, so too does social ad spend, which is expected to increase 45.3 percent this year...

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Summer's Hottest Movers & Shakers

Summer may not officially end until Sept. 23, but for techies around the country, it's officially fall - time to put all that summer funding to good use, those new hires to work and those platform upgrades and acquisitions to the...

Salesforce Exec Moves to Kenshoo

With U.S. advertising revenue expected to grow 5.1 percent this year, it’s no wonder predictive marketing software Kenshoo has invested in its own success – announcing the appointment of Susane Berger as managing director...

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