Posts tagged kenshoo RSS

Is Thanksgiving Day the New Retail Star?

Traditionally, during Thanksgiving weekend Black Friday and Cyber Monday see the bulk of the e-commerce shopping traffic. However, according to a recent blog post from Kenshoo that trend might have finally changed. The data shows that...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

Search and Social Advertising Continue to Thrive (INFOGRAPHIC)

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

Facebook Co. Partners with Kenshoo to Optimize Search Campaigns

Better accounting for how consumers interact with campaigns is must-have functionality for search marketers, but pretty sophisticated technology is needed to automate this process. Kenshoo , which offers predictive marketing software...

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Kenshoo Gets a Jump on Mobile-Social Ad Spend With Acquisition

Mobile ad spend will reach $32.7 billion globally in 2014, according to eMarketer - a 91.7 percent increase from 2013. Just as mobile ad spend rises, so too does social ad spend, which is expected to increase 45.3 percent this year...

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Summer's Hottest Movers & Shakers

Summer may not officially end until Sept. 23, but for techies around the country, it's officially fall - time to put all that summer funding to good use, those new hires to work and those platform upgrades and acquisitions to the...

Salesforce Exec Moves to Kenshoo

With U.S. advertising revenue expected to grow 5.1 percent this year, it’s no wonder predictive marketing software Kenshoo has invested in its own success – announcing the appointment of Susane Berger as managing director...

Predictive Technology Hopes to Improve Revenue on Google Shopping Ads

Consumers love little more than a good deal. Google Shopping is often used to find and compare deals because its mulitple listing for the same product on a single page. For merchants, advertising your product on Google is one of, if...

Software Company Checks Off Another Global Box

When a local company expands they hope people are going to notice. When a global company expands they know people are going to notice. With the hope of continuing to see a return on investment in the area, global software company Kenshoo...

[Infographic] Auto Industry Makes Big Turn to Digital Ad Spend

Social media advertising and search are two main drivers of how car shoppers research today. As such, digital ad spending in the automotive industry is on the rise with an expected increase of 143 percent from 2012-2018, according...

Kenshoo Gets $20M in Growth Financing

Kenshoo, which currently delivers more than 1 trillion digital advertisements on an annualized basis and tracks more than $200 billion in annualized online client sales revenue, recently announced $20 million in growth financing round...

Direct Agents, RIOT Team Up with Kenshoo

The fourth quarter of 2013 was the biggest year ever for paid search, according to Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Final Edition . And, many full-service marketing agencies may be looking to drive even more...

Global Search Advertising Trends in Focus

Paid search continues to surge as budgets increased 16 percent year over year and 2 percent quarter over quarter, according to Kenshoo's global search advertising trends for Q2 2013. Kenshoo's infographic on the trends (as...

Back-to-School Marketing Tips & Forecast

Big retailers are expecting 14 percent year-over-year growth in back-to-school sales this year. During this time, consumers will shop sales, look for free or expedited shipping and seek exclusive offers, which are among the recommendations...

Kenshoo Social Adds Twitter for Expanded Reach, Optimization

While Facebook advertising took the social/marketing world by storm, advertisers have been rather hesitant (some would say reluctant) to take advantage of the available opportunities on Twitter. Whether that's the result of a far...

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