Posts tagged kenshoo&pageindex=1 RSS

AOL Advertisers - You've Got Ad Inventory

Getting a complete view of potential and current customers is a top priority for many brands. This idea fuels many tech offerings on the Web today, but is often just an ideal for most companies, which often lack the resources to combine...

Monitor & Manage Ad Campaigns On the Go

Most Web professionals scoff at the idea of the traditional 40-hour workweek, because the Internet never sleeps, nor do their competitors. Kenshoo, a marketing software provider , recently announced critical updates to its Kenshoo...

Where All Digital Advertising Intersects

Each year, marketers are using more and more disparate technology solutions to run their acquisition and retention campaigns. While many have yet to consider consolidating these tools to make their lives easier, technology companies...

Is Thanksgiving Day the New Retail Star?

Traditionally, during Thanksgiving weekend Black Friday and Cyber Monday see the bulk of the e-commerce shopping traffic. However, according to a recent blog post from Kenshoo that trend might have finally changed. The data shows that...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

Search and Social Advertising Continue to Thrive (INFOGRAPHIC)

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

Facebook Co. Partners with Kenshoo to Optimize Search Campaigns

Better accounting for how consumers interact with campaigns is must-have functionality for search marketers, but pretty sophisticated technology is needed to automate this process. Kenshoo , which offers predictive marketing software...

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Kenshoo Gets a Jump on Mobile-Social Ad Spend With Acquisition

Mobile ad spend will reach $32.7 billion globally in 2014, according to eMarketer - a 91.7 percent increase from 2013. Just as mobile ad spend rises, so too does social ad spend, which is expected to increase 45.3 percent this year...

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Summer's Hottest Movers & Shakers

Summer may not officially end until Sept. 23, but for techies around the country, it's officially fall - time to put all that summer funding to good use, those new hires to work and those platform upgrades and acquisitions to the...

Salesforce Exec Moves to Kenshoo

With U.S. advertising revenue expected to grow 5.1 percent this year, it’s no wonder predictive marketing software Kenshoo has invested in its own success – announcing the appointment of Susane Berger as managing director...

Predictive Technology Hopes to Improve Revenue on Google Shopping Ads

Consumers love little more than a good deal. Google Shopping is often used to find and compare deals because its mulitple listing for the same product on a single page. For merchants, advertising your product on Google is one of, if...

Software Company Checks Off Another Global Box

When a local company expands they hope people are going to notice. When a global company expands they know people are going to notice. With the hope of continuing to see a return on investment in the area, global software company Kenshoo...

[Infographic] Auto Industry Makes Big Turn to Digital Ad Spend

Social media advertising and search are two main drivers of how car shoppers research today. As such, digital ad spending in the automotive industry is on the rise with an expected increase of 143 percent from 2012-2018, according...

Kenshoo Gets $20M in Growth Financing

Kenshoo, which currently delivers more than 1 trillion digital advertisements on an annualized basis and tracks more than $200 billion in annualized online client sales revenue, recently announced $20 million in growth financing round...

Direct Agents, RIOT Team Up with Kenshoo

The fourth quarter of 2013 was the biggest year ever for paid search, according to Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Final Edition . And, many full-service marketing agencies may be looking to drive even more...

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