Posts tagged kenshoo&pageindex=1 RSS

[Infographic] Auto Industry Makes Big Turn to Digital Ad Spend

Social media advertising and search are two main drivers of how car shoppers research today. As such, digital ad spending in the automotive industry is on the rise with an expected increase of 143 percent from 2012-2018, according...

Kenshoo Gets $20M in Growth Financing

Kenshoo, which currently delivers more than 1 trillion digital advertisements on an annualized basis and tracks more than $200 billion in annualized online client sales revenue, recently announced $20 million in growth financing round...

Direct Agents, RIOT Team Up with Kenshoo

The fourth quarter of 2013 was the biggest year ever for paid search, according to Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Final Edition . And, many full-service marketing agencies may be looking to drive even more...

Global Search Advertising Trends in Focus

Paid search continues to surge as budgets increased 16 percent year over year and 2 percent quarter over quarter, according to Kenshoo's global search advertising trends for Q2 2013. Kenshoo's infographic on the trends (as...

Back-to-School Marketing Tips & Forecast

Big retailers are expecting 14 percent year-over-year growth in back-to-school sales this year. During this time, consumers will shop sales, look for free or expedited shipping and seek exclusive offers, which are among the recommendations...

Kenshoo Social Adds Twitter for Expanded Reach, Optimization

While Facebook advertising took the social/marketing world by storm, advertisers have been rather hesitant (some would say reluctant) to take advantage of the available opportunities on Twitter. Whether that's the result of a far...

Kenshoo and CityGrid Team Up for a Local Partnership

A new partnership between two local marketing platforms aims to help brands better manage, monitor and optimize their local listings and ad campaigns. Digital marketing provider Kenshoo has teamed up with local content network CityGrid...

Get In Front of Google PLAs

Google Product Listing Ads (PLAs) continue to generate nearly 1.5 times the click-through rate (CTR) of regular text ads and convert 23 percent better according to Kenshoo's 2012 Global Online Retail Holiday Shopping Report. And...

Social Ads, Analytics Come to Shoutlet 6.0

Shoutlet just unleashed a host of new enhancements for its platform, which make it easier than ever for users to build, launch and analyze social marketing campaigns. Shoutlet 6.0 includes tools for social ads, analytics, contests...

Shout-Worthy Social On the Scene

Brands, marketers and agencies are constantly looking for the newest tools and metrics to not only help drive engagement, but also revenue. With those needs in mind, Shoutlet , a cloud-based social marketing platform, announced a major...

Search Marketing Revenue Up & Other Holiday Insights

As shopping continues to migrate online, U.S. retailers saw their biggest fluctuations of the season to date on what most now consider to be the biggest days for online shopping: Thanksgiving Day and Cyber Monday. That’s according...

Google's PLAs Get a Boost

Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable. This is because the digital marketing solutions...

Men Are Cheap, Facebook Ad Metrics Prove

After analyzing 65 billion ad impressions in a 12-month period, Kenshoo Social , in partnership with Resolution Media , found significant differences in the effectiveness of ads targeting men and women. Despite women representing the...

Guide to Facebook Ad Formats

There are many ways that businesses can market themselves on Facebook, but in order to launch a successful advertising campaign, marketers must first be familiar with the social network’s various ad formats. Luckily, a recent...

SEO Integration Comes to Kenshoo

Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal...

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