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Landing pages are an important part of the digital marketing mix. The better optimized they are for conversion, the greater profits your enterprise will have in the long run. Website Magazine has covered the practice of landing page...
Landing page optimization firm Unbounce and marketing software company HubSpot have announced an integration they say will provide a powerful publishing platform that enhances landing page performance. Unbounce is a self-serve hosted...
A Thorough, Modern Definition of Landing Page Optimization By Brian Deagan The term “optimization” is dangerously close to becoming a victim of overuse and relegated to meaningless buzz word status. But the word does retain...
by Pete Prestipino When we create compelling experiences for users and measure them accurately, we can make incremental gains towards improving the financial return on advertising and the return on other marketing efforts like social...
Web professionals must always be concerned with achieving multiple objectives - that will never change. Drawing people towards a website and keeping them coming back are often what dominates the headlines, but driving consumers through...
Search marketing agency Engine Ready released ConversionCritic today, an online tool for search marketers designed to help them analyze and improve landing pages. The service is free of charge right now and is definitely worth a look...
There are hundreds of variables on landing pages that can be tested (and thousands when tested in tandem) and ultimately used to influence visitor conversion. With PPC prices rising and SEO competition increasing daily, developing...
There are hundreds of variables on landing pages that can be tested (and thousands when tested in tandem) and used to influence visitor conversion. With PPC prices rising and SEO competition increasing daily, developing compelling...
Today at Search Engine Strategies in San Jose, SiteTuners is “putting its money where its mouth is” by offering the web marketing industry’s only “Guaranteed ROI” pricing plan for landing page optimization...
Have you ever read an article about how to improve conversions, and the author says something like, "you need to turn browsers into buyers," to which you scratch your head, sigh and return to your regular tasks? Probably...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
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