Posts tagged landing pages RSS

Unlocking the Power of Single-Theme Landing Experiences

:: By Eileen Burick, Burick Communication Design :: In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and...

SEO Beginner's Guide to Landing Pages & Minisites

:: By Jason Hulott, SpeedieConsulting :: Companies who market themselves online need to make sure they maximize every dollar they spend attracting traffic. Sending every piece of traffic to your site's homepage is a recipe for...

Create Conversion Optimized Landing Pages with WordStream

SEM software and service provider WordStream has updated its pay-per-click advertising management platform PPC Advisor, including a point-and-click interface for building landing pages. WordStream has offered PPC Keyword Research,...

Does Your Performance Marketing Program Need a Tune-Up?

:: By Jason Hulott, SpeedieConsulting :: Running an affiliate program is a lot like running your website. Simply having one doesn't mean you will suddenly see a huge amount of business from it. Even a program that has been running...

The Five Myths of Lead Generation

By Jeffrey Cody, Senior Marketing Manager, Campaigner ® Myths, folk tales and urban legends make for entertaining storytelling, and can even teach a lesson or two. But when it comes to the real business of lead generation, myths...

Relevancy Standards for Trending Keywords & Landing Pages

Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into...

Formstack Releases Landing Page Creator

Landing pages are the new candy pink stove (that means they’re in vogue) and the development and optimization of them is nearly an entire industry unto itself. Formstack , a web based online form builder, today released a landing...

Conversion Critic: Analyze Landing Page

Search marketing agency Engine Ready released ConversionCritic today, an online tool for search marketers designed to help them analyze and improve landing pages. The service is free of charge right now and is definitely worth a look...

Landing Page Optimization Review - 25 Key Points

There are hundreds of variables on landing pages that can be tested (and thousands when tested in tandem) and ultimately used to influence visitor conversion. With PPC prices rising and SEO competition increasing daily, developing...

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