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Fathead’s wall graphics (you’ve seen the commercials , think Green Bay’s Clay Matthews coming out of the wall), are big, but the company’s customer acquisition goals are bigger. In order to generate highly qualified...
For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...
If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the SVP of Strategy and Operations at digital media agency MediaWhiz and a real whiz when it comes to conversion optimization...
Marketing, especially on the Internet, is largely about generating leads and creating long-term relationships with consumers. For affiliate marketers, gathering leads also means ensuring that you will be able to maintain contact with...
When it comes to lead generation in the education (college and university) space, few things matter more than the quality of leads. With commissions and referrals very substantial in the place, it is often a well-known haven for, well...
We recently wrote about the business-to-business marketing software from Seattle startup Optify. The company’s Real Time Marketing suite is designed to allow marketers to find and track target keywords, optimize their websites...
According to a study by Internet marketing firm Hubspot, business blogs with more posts generate more leads. Business blogs with 0-11 posts generate a median of three leads. From 12-23 posts, the median rises to 10. But the real action...
Web analytics provider VisiStat released version 7.0 of their product yesterday and the solution features a number of interesting upgrades and enhancements. - AdCaM 3 (the advertising campaign management module) has a greater focus...
Last week Website Magazine reported on research from The Nielsen Company that noted 71 percent of survey respondents said they plan to use the mobile Web over the next two years. There remains a lot of disagreement on what the "mobile...
Lead generation network Neverblue announced international expansion plans. The company said it will move into Western Europe with a special focus on Germany, France and the United Kingdom. "Internet marketing and specifically...
Much like in the brick and mortar world, selling on the Web is an art (and increasingly a science). While it takes a solid product/service and a creative, compelling strategy to win potential customers over we all need a little help...
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