Posts tagged leads RSS

Tracking Video Engagement Data with Vidyard & Marketo

Marketers are increasing their investment in video, but many still lack the tools to understand who is watching what and how their assets are contributing to the bottom line - but that's beginning to change. Video and marketing...

Sift Through Social to Identify Leads

Sifting through social conversations to identify leads can be a daunting task, unless, that is, you are leveraging a service like LeadSift. LeadSift has launched a cloud based software that analyzes millions of conversations across...

Creating Optimized Forms for Lead Generation

Creating just the right form to quickly and easily convert your leads is equal parts art and science, as you have to make sure you give them something that will provide you with the information you need for your business, without forcing...

Is Your Blog an Information Powerhouse?

By Amie Marse, Content Equals Money If there’s one thing your customers want to see in your blog, I can almost guarantee you it’s this: valuable information. We’re not talking about Wikipedia-style information. We’re...

Why Good Leads Die Young

By Rick Faulk & Seamas Egan, Campaigner Leads are the fuel to your sales pipeline. You put considerable effort into developing inbound marketing activities so that your sales teams have a continuous flow of opportunity. Success...

B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

Marketing Compliance in the Education Lead Space

When it comes to lead generation in the education (college and university) space, few things matter more than the quality of leads. With commissions and referrals very substantial in the place, it is often a well-known haven for, well...


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