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Email marketers that follow the best practices for acquisition, relevancy and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes and spam complaints, according to the Email Experience...
According to a survey released today by email marketing firm Listrak , retailers are missing critical opportunities to engage customers and drive sales. The study revealed that retailers cite "communication overload" and...
Thanks to deeper integrations with Omniture and Google Analytics, the latest release of Listrak’s Web-based email marketing platform is one that online retailers may find particularly useful for planning their strategies around...
A study of e-mail marketing practices in the e-commerce industry has revealed that 99 percent of the top 500 retailers are missing out on a critical opportunity to engage customers and drive revenue. The survey, conducted by e-mail...
While analysts estimate that shopping cart abandonment costs e-commerce merchants $18 billion in lost revenues each year, a recent survey revealed that fewer than 15 percent of online retailers have a plan in place to combat the issue...
E-mail service provider Listrak has released a new version of its Web-based E-mail marketing platform that includes expanded integration with Salesforce, Omniture and Google Analytics. A leading E-mail marketing solutions provider...
Email marketing service provider Listrak announced version 4.5 of its web-based email marketing and customer engagement solution . Most notable in this release are a number of new profiling filters as well as automated delivery of...
Email marketing solution provider Listrak announced version 4.4 of its offering today. Enhanced segmentation capabilities in the Listrak list wizard and A/B Split Test Segmentation capabilities are the new features. Let's take...
Email marketing service provider Listrak has expanded its Geo Tracking capability by integrating the web-based mapping service application from Google Maps. Geo tracking (in relation to email marketing) refers to the ability to plot...
Just a heads up to all the email marketing folks. Listrak’s 2008 Email Marketing Days is coming September 7th and will run to the 9th. Those getting started with Listrak (or those vested in email marketing or just getting started ...
Email marketing provider Listrak announced the release of an updated version which includes enhanced profiling features and an expanded authentication tool to help users increase reputation and deliverability. The profiling features...
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