Posts tagged litmus RSS

Using Device Type to Boost Open Rates

Android users are better….at least when it comes to opening emails. Recent research from Kahuna , a communication automation provider, indicates that while more than half of emails are opened on mobile, emails sent to Android...

Master List of Digital Analytics Solutions

Analytics are quickly becoming a rising star for businesses today. With the shear amount of information businesses receive on a daily basis continuing to increase it is nearly impossible for humans to process it all in a productive...

Responsive Emails, Not Such an Easy Decision

Creating emails that are aesthetically pleasing on mobile devices is no easy task. For that reason, responsive emails are a tempting alternative to their non-responsive counterparts. However, the decision between the two is not so...

IE Rules Web-Based Email; Are You Testing?

Research released late last month from Litmus indicates that most business and consumer users are actually accessing Web-based email through an IE browser. According to Litmus, a provider of email testing and analytics tools, Internet...

Study Reveals Email Viewing Habits

A new study shows that most people are still reading their emails through Outlook. According to the study from Litmus , a company that tests and tracks email campaigns, mobile email usage is rising, while Web and desktop email is declining...

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Inbox Inspection Now Free for MailChimp Subscribers

MailChimp has announced that its popular Inbox Inspection tool is now offered free of charge for all monthly subscribers. Inbox Inspections are a critical tool for email marketing, providing an accurate representation of how an email...


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