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According to the BIA/Kelsey’s newly released U.S. Local Media Forecast, local online/interactive/digital advertising revenues – including mobile – will climb from $21.2 billion in 2011 to $38.5 billion by 2016, representing...
The rise of social media, mobile commerce and the daily deals platform are driving significant growth in online local advertising, reports BIA/Kelsey’s U.S. Local Media Annual Forecast. Online ad revenues are estimated to reach...
PlaceLocal is a new service from PaperG, an advertising technology company in New Haven, Connecticut. The service aims to help local businesses create engaging ads with the utmost ease and provide targeted opportunities with a few...
In its new report, The 2010 U.S. Local Mobile Advertising & Promotions Forecast, leading research firm Borrell Associates Inc. calls mobile “the new disruptor” that has emerged on the local advertising scene faster...
It seems the more the Web grows, the smaller it becomes. "Local" is all the rage right now, and Citysearch is one of the premier directories and resources for local businesses. Now they have added more features to the mix...
Local newspapers are trusted by consumers more than any other local resource, according to a new study by comScore for the Newspaper Association of America (NAA). Of the 3,050 respondents, 57 percent identified local newspaper websites...
According to digital media consulting firm BIA/Kelsey, geo-targeted ads will more than double in the coming years - from spending of $897 million in 2008 to more than $1.9 billion in 2013. According to the firm, geo-targeted ads currently...
Borrell Associates has named Yodle.com , Local.com and Yellowbook.com as the fastest-growing local online advertising companies for 2009. Did you ever hear the phrase – hitch your wagon to a star? If you’re not already...
About 20 percent of online searches have a local intent, where users are looking for businesses, organizations, events, and other information in a specific geographic area. Yahoo! has taken some pages from the Bing and Google search...
One of the challenges in the local advertising and local Web publishing spaces is that there has not been an ad exchange or network which has worked effectively on that often micro level. That's all about to change with the release...
When the going gets tough, the tough (or smart) get out and buy some lists. Local search site and advertising network Local.com today announced the acquisition of approximately 14,000 local business advertisers from LiveDeal, Inc....
Video advertising service Jivox announced an online video advertising affiliate program . I've seen thousands of affiliate programs for publishers interested in reselling advertising, but this may be the first I've seen for...
Local shopping search information provider Krillion will provide Superpages.com (through the Verizon Yellow Pages network) a means to research and buy products on the Web for pickup at a local retailer. Consumers searching on Superpages...
Online video advertising service Jivox announced a promotion for small and medium-sized businesses for holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for...
As small business owners become aware of the cost-effectiveness and other benefits of local online advertising over advertising in traditional media outlets, their curiosity is often tempered by their unfamiliarity with this form of...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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