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Thanks to the Internet, word-of-mouth reviews spread like wildfire – which can be both a good and bad thing for merchants. Since consumers tend to trust the opinions of their peers more than anything else, user reviews are a very...
A new partnership between two local marketing platforms aims to help brands better manage, monitor and optimize their local listings and ad campaigns. Digital marketing provider Kenshoo has teamed up with local content network CityGrid...
A new startup is helping local merchants link online promotions to in-store traffic. Local business promotions platform Circl helps businesses convert Facebook fans, Twitter followers and email subscribers into measurable customers...
Last week, Google revealed a new look, feel and (most importantly) functionality for its Google Places for Business dashboard. The changes will roll out over the next few weeks, but let’s take a closer look to see what all the...
UPDATE: Google local listings to support individual business departments and multiple practitioner listings - LINK...
A new study from Constant Contact’s local discovery platform, SinglePlatform, reveals that even though 85 percent of small businesses (SMBs) believe it is important for their company to be discoverable on major search sites like...
While Google+ is not the most popular site on the 'Net, when it comes to social networks, it is certainly one of the most important. This is especially true for local businesses, because maintaining a profile on Google+ not only...
Would you eat at a restaurant that scored less than perfect on a 100-point health score? What would be your cut off; ninety, eighty? Thanks to a recent Yelp announcement, you may have to decide. According to Yelp’s blog, the...
Brands can now see how their Facebook Page ranks with local fans thanks to the new Local Page Ranks tool from Socialbakers. The social media analytics provider released the tool to help companies discover where the majority of their...
As the social Web continues to expand with more ways for brands to connect with their customers, there is still one network that outperforms the rest – Facebook. This is because the world’s largest social network allows...
It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only...
Mobile devices provide consumers with the ability to discover nearby destinations while on the go and, in turn, can even boost foot traffic in many brick-and-mortar locations. In fact, a 2012 Nielsen study reveals that 73 percent of...
Everyone on the Internet seems to be going local these days, and it seems to be the key to success for many small business with a Web presence – especially companies that focus primarily on their brick-and-mortar stores. In a...
Google is finally putting last year’s acquisition of Zagat to good use. The search engine giant added a new local feature to its social network, Google+. The Local tab, which is located on the right-hand side of Google+, enables...
Local Corp. has unveiled the preliminary data from its report that shows that the modern consumer takes a highly personalized path to purchase and utilizes a wide variety of devices to do so, including PCs, smartphones and tablets...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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